Go Behind the Scenes on David Bowie’s Extravagant Louis Vuitton Campaign Shoot

Louis Vuitton News

Louis Vuitton David Bowie Ad Campaign 2

Not long ago, we took a closer look at why, exactly, designer handbags cost as much as they do. Materials and labor play a part, of course, but a lot of money goes into convincing consumers that the ultra-pricey pieces have the aura of glamour and luxury that makes sky-high price tags seem appropriate. There’s no more direct way to create that image than advertising; brands can perfectly orchestrate a scene around a purse or pair of shoes to give the a product just the right high-end context and then present that image to consumers without the middle-man of a magazine stylist or a department store window dresser. Case in point: Louis Vuitton’s new ad campaign with David Bowie and Arizona Muse.

Vogue UK has a behind-the-scenes look at the campaign, entitled L’Invitation Au Voyage, which includes a hot air balloon ride in Venice, a masked ball a la Marie Antoinette and Arizona Muse on the deck of an antique ship, flanked by all the Louis Vuitton trunks anyone could ever want. Every scene is the picture of perfect French opulence, and despite the stylized look of the finished product, none of it was computer-generated – Muse actually clung to the side of a hot air balloon held by costumed attendants on the ground.

When you consider how expensive it is to rent locations like these and procure props like vintage ships (not to mention how high David Bowie’s fee must have been, on top of all the other models and extras), perhaps Kanye is wrong. Maybe Louis Vuitton’s not overpriced; maybe that’s just the cost of doing business. Check out our favorite campaign shots and behind-the-scenes photos below or see the full feature at Vogue UK.

Tag: Louis Vuitton

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Breaking News: Nicolas Ghesquiere Named Artistic Director at Louis Vuitton

Louis Vuitton News

Nicolas Ghesquiere Louis Vuitton

The rumors have finally been confirmed: Nicolas Ghesquiere, formerly of Balenciaga, will replace Marc Jacobs as the creative head behind Louis Vuitton’s women’s division, according toan announcement made by the brand on its official Twitter account this morning. Women’s Wear Daily reports that the first collection in Ghesquiere’s tenure at Vuitton will be the Fall 2014 show in March.

Ghesquiere’s long-speculated-upon appointment is the latest move in Vuitton’s plan to position itself for upmarket customers who have grown weary of its signature monogram canvas. At Balenciaga, Ghesquiere built a reputation on forward-thinking design and innovative textiles and construction, skills which offer the kind of considered, value-based exclusivity that the most wealthy clients have come to expect from their fashion purchases. A slick veneer isn’t going to be enough to remake a brand whose image is as entrenched in luxury consumers’ minds as Vuitton’s, and Ghesquiere offers much more on an artistic level than simply a buzzworthy name.

Nicolas Ghesquiere did fantastic things at Balenciaga, which is a big brand, but nothing compared to the financial clout and industry position of LV. At Vuitton, he’ll have nearly unlimited resources at his disposal for design and fabrication, and with LVMH looking very serious about increasing the brand’s cachet, he’ll likely be encouraged to exploit them with abandon. For a designer with a proven track-record for creating hysteria-worthy handbags, the results have the potential to be nothing short of groundbreaking. Get ready for a whole new Louis Vuitton.

Tag: Louis Vuitton

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Name-spiration: Trevi and Sunset Boulevard

Louis Vuitton News

I dunno if it’s just me but I’m always wondering where or what was Louis Vuitton’s inspirations in naming their bags. I know a couple but I still need to research for the others, so here’s the first wave of ‘Name-spirations’:

Trevi

TreviFountain Name spiration: Trevi and Sunset Boulevard

The elegant and sophisticated Trevi in Damier Canvas is inspired by the Trevi Fountain found in Rome, Italy. Because of this, the Damier Trevi exemplifies drama and grandeur, a stunning aesthetic spectacle!

Sunset Boulevard

SunsetBoulevard Name spiration: Trevi and Sunset Boulevard

Sunset Boulevard, a street in the western part of Los Angeles, California is the inspiration for the Vernis bag in it’s namesake. The street is an icon of Hollywood celebrity culture and the phrase “Sunset Boulevard” is an enduring shorthand for the glitz and the glamor associated with it. No wonder the Vernis Sunset Boulevard has an air of compelling charm!

That’s it for now but I still got more magic up in my sleeve so do visit I LVOE LV for more Name-spirations. Up next would be the Beaubourg and the Tadao!

Tag: Louis Vuitton

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Man Bag Monday: Louis Vuitton Vintage Epi Leather Travel Bag

Mens Bags

Louis Vuitton Vintage Epi Travel Bag

Despite the fact that plenty of people do it and plenty of brands want you to give it a shot, traveling with expensive luggage or carry-on bags makes me nervous. The airport is…just so disgusting. It makes me want to hand-sanitize my entire body, and as difficult as that might be, it’s even less possible when it comes to your bags. So far, the best compromise I’ve come up with for traveling in style is with a vintage bag, like this Louis Vuitton Vintage Epi Leather Travel Bag[UPDATE: Our commenters have identified the bag as a Louis Vuitton Taiga Kendall!]

This bag and others like it at East Dane (ShopBop’s new menswear offshoot) come from New York’s What Goes Around, Comes Around, one of the US’s best outposts for high-end vintage fashion. WGACA sells its wares both in its own stores and online, and it offers a small selection of leather goods and jewelry to both ShopBop and East Dane.

This hunter green bag (it’s termed a Keepall on the product page, but its not the right structure for that) is perhaps my favorite of the current offerings. The color is more interesting than the basic black that characterizes most travel options, but it’ll still be durable, particularly when combined with Vuitton’s hardy Epi leather. The best part, though, is that it’s a pre-owned bag, so you don’t have to watch it become progressively less pristine with each trip. As far as its next owner is concerned, it started out that way.

Tag: Louis Vuitton Bag Epi Leather Travel Vintage

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Louis Vuitton Porte-Trésor International in Vernis

Accessories

Why eat candy if you can have the Porte-Trésor International in Monogram Vernis? These wallets are just luscious, it’s like a ripe berry sumptuously oozing with sweetness. I really do think that the Vernis line is so yummy (along with the Damier of course)!

PTIOpen Louis Vuitton Porte Trésor International in Vernis

The Porte-Trésor International wallet in Monogram Vernis canvas offers chic and modern organization. Its snap closure keeps your pens, credit cards, bills, change and papers safe. It’s definitely very helpful to those people who are not gifted with the talent for organizing stuff. Since I’ve been into Vuitton, I’m really curious why this wallet is called Porte-Trésor International so I’ve used the handy-dandy Google Translator and it means “the Door to the Treasury“… hmm, that makes sense.

According to my newly recieved Louis Vuitton Le Catalogue Maroquinerie from Francis ofLouis Vuitton LVoer which i’d be talking about later, the Porte-Trésor International comes in three colors; Pomme d’Amour, Perle and the now discontinued Noisette which is gold/tan in color. Replacing the Noisette is the the Amarante which is my personal fave.

PTIOpen Louis Vuitton Porte Trésor International in Vernis

The Porte-Trésor International has 10 credit card slots, two long pockets for bills and papers, inside coin pocket with snapped flap closure and a pen case. It measures 7.5″ x 4.1″ and is available at Louis Vuitton for $660.

Tag: Louis Vuitton Vernis Porte-Trésor International in

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Louis Vuitton Updates Its Monogram Bags with Exotic Trim

Handbags

Louis Vuitton Majestueux Tote MM

We’ve thoroughly discussed Louis Vuitton’s plans to target more up-market customers and discourage entry-level luxury shoppers from flocking to the brand like they have in the past, and now that more and more of the brand’s Fall 2013 handbag collection is becoming available via its website, the ways that those plans will shape the brand’s leather goods going forward are coming into stark relief. Not only does Vuitton’s repositioning mean more all-leather bags, but it means the iconic monogram canvas will be used in more high-end ways. Among the first of those attempts are the Louis Vuitton Monogram Exotique Bags.

Logos have really strong associations with consumers in general, and that’s particularly true for fashion consumers, who expect logos to telegraph very particular things about their very expensive purchases. When a logo becomes a bit dusty or a brand loses some of its luster, a business built on prominent logos can quickly turn into a liability. No company in fashion is as reliant on the popularity of prominent logos as Vuitton, so it’s not surprising that instead of limiting its production of logo-covered goods, LV would instead try to elevate the image of those through more luxurious finishings like python and ostrich instead of the expected vachetta leather. The theory to these bags seems to be that if you surround the the monogram with the most high-end of materials, the association can elevate the entire product.

Whether or not that theory will produce results depends entirely on execution, and for this first round of bags, the designs feel a little bit overcooked. In most instances, there are too many competing colors, textures and materials for the design to achieve the high-end subtlety that isen vogue right now, although the bags on which the contrasting materials are rendered in burgundy fare the best. As you probably guessed, the fancy trim significantly affects the prices of the bags – they start at $5,750 via top out at nearly $8,000. Check them out below.

Tag: Louis Vuitton bags Monogram Updates Its

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