Louis Vuitton Introduces New Packaging

Louis Vuitton News

Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade.

Officially called safran impérial (imperial saffron), the ochre hue will be featured on the brand's shopping bags and boxes for all purchases. Cobalt-blue ribbons and bag handles will complement the bright color. 

The new packaging started arriving in stores over the weekend, along with a new rolling suitcase designed by Marc Newson. According to Michael Burke, the chairman and chief executive officer of Louis Vuitton, the packaging will eventually roll out to the brand's 450 stores worldwide.

"We don't want the packaging to be fashionable. It's supposed to have quite a long life cycle," Burke told WWD. "In most cases, brand colors play off of black and white. We wanted to be different."

The label has a close relationship with the color scheme. The yellow hue was featured on a vintage Vuitton trunk, the Citroën, which was commissioned by the French carmaker for an expedition in 1924. The color is also similar to the shade of the brand's handles, trim, and labels since 1860. Since Vuitton's inception in 1854, blue details have been used for personalization in the form of initials and ribbons.

Most recently, Nicolas Ghesquière, the brand's artistic director, featured the shade on many of its popular handbags, including the Petite Malle and the Twist MM. Saffron also showed up on the fall and spring 2016 catwalks at various labels, including Gucci, Prabal Gurung, and Prada.

The new packaging is made to last longer than the old packaging—it's thicker and more resilient—and is more collapsible than ever before.

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The new packaging will hit LV stores this weekend so don’t be surprised when your purchases are given the saffron treatment. “We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle,” Michael Burke, chairman and C.E.O. at LV told WWD. “In most cases, brand colors play off of black and white. We wanted to be different.”
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The color, or variations of it, have been seen on LV products before, it’s also been used in their “Volez Voguez Voyagez” exhibition in Paris. Along with boasting a new color, the new packaging will also be more durable thanks to increased thickness and more resilience.


1. Study: China’s Luxury Travelers Value Experience Over Shopping. When wealthy Chinese travelers head abroad, they’re prioritizing experiential luxury such as dining and seeking out unique cultural activities, but shopping still fits in big to their travel plans. - JING 

2. After years of its trademark brown packaging, Louis Vuitton turns to saffron: Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade. - Allure 

3. Highly secretive C&A Brenninkmeijer is a global powerhouse in fashion retailing. - Forbes

4. How designers are responding to fashion's overproduction problem. - i-D

5. Hearst tightens budgets as publishers reel from fall advertising pullback: The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand. -WWD

6. Anne Elizabeth Moore on the global garment and sex trades: What links the world of fashion, the international sex and garment trades, and human trafficking? - Truth-Out

7. Selena Gomez rakes in $550,000 per social media post: Gomez currently stands in the No. 1 slot and, per D'Marie, is worth $550,000 per social media post when the messaging appears across Facebook, Twitter and Instagram. -AdWeek

8. Does Taylor Swift have a good legal argument for suing Kim Kardashian? -Jezebel

Tag: Louis Vuitton New Introduces Packaging

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Check out Louis Vuitton’s new rolling trunks by Marc Newson

Louis Vuitton News

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The trunk is available in three sizes mini (50 x 35 x 20 cm), cabin (55 x 39 x 21 cm) and maxi (68x 46 x 26 cm) and you have a range of materials to choose from including classic Monogram canvas, Monogram Eclipse, Damier Graphite, Taiga leather and Epi leather in seven different colors.
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“I think it’s safe to say that we’re striving to break new ground in terms of developing a product which is one of the lightest in the market, and from a technical perspective is one of the most rigorously designed and engineered,” said Newson. “I’m obsessive about packing everything into a bag of a certain size, which is why it was so important for me to design a product that could tick all of those boxes and be the perfect piece of luggage for a person like me, [who] won’t travel with anything more than is absolutely necessary.”
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Louis Vuitton trunks are luggage classics, but they can be pretty cumbersome and ill-suited for air-travel. These new rolling trunks, make the much loved design more accessible and mobile giving you the best travel experience possible.

Tag: Louis Vuitton

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Louis Vuitton launches their Men’s Denim Collection

Fashion Trends

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This permanent collection recreates Japanese and European denim savoir faire.
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Jeans are available in three styles: classic regular, slim classic and slim stretch fit.
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You can choose from an array of washes and colors. Details include LV embroidery on the front pocket, metallic rivets and snaps as well as yellow topstitching on the inside of the belt.

READ:  Louis Vuitton introduces Escale á Paris jewelry collection in Place Vendome

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This collection will be launched alongside the Heritage Denim Capsule which has been inspired by Louis Vuitton’s archival trunks and come in five styles of which three are limited edition.
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Among the Limited edition pieces are a pair of metallic gold jeans inspired by a 1903 copper-covered trunk and a silver-coated pair inspired by a trunk from 1899.

The third limited edition pair references the brand’s 1936 crocodile trunk and is made from luxe croc leather. Only 101 pairs of these limited edition jeans have been created. The Denim collection will be available from July 2016 in just six of Louis Vuitton’s stores worldwide

Tag: Louis Vuitton

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Louis Vuitton Neverfull MM Damier Azur Canvas Handbag

Handbags

louis vuitton neverfull mm damier azur canvas

One of the bags I really adore is the legendary Louis Vuitton Neverfull MM; a beautiful and versatile purse, perfect for any occasion or location. It is always exactly what you need it to be, very spacious but not at all bulky, with a supple structure and as the name says it is “never full” so you can carry all your necessary stuff and more without filling that it is too loaded.

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I went online and purchased a replica of this amazing LV Neverfull MM Damier Azur Canvas bagfrom Ebay and I have to admit this was neither my smartest idea nor an intelligent choice to make. The order came pretty soon so I didn’t have to wait too long to find out I made a mistake when I purchased this bag. Even if I always say you have to pay a lot of attention when you buy a replica online, this time I made a mistake and I received a bad replica. The pictures I saw online were beautiful and the bag looked exactly like the original but when I received it I realized that those were not the pictures of the purse I got at home.

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First of all the bag doesn’t stand on its own as it should, a good replica uses the same LV Damier Azur Canvas and even if it is not an original bag it should stand like a genuine one. Another issue is the color of the canvas, on the fake one the azur is rather purple and the grey is cream-colored. Unfortunately this way anyone can see the bag is a replica and I will never be able to wear it.

The pattern is not the same on both sides of the bag, the front has 6 logo squares and on the back there are only three of them. This is unacceptable; both sides should look the same and have the same authenticity markings.

The handles of the original bag are beautiful and made of natural cowhide leather stitched on the canvas with discreet cream colored threads. On the replica bag the handles don’t have the same shape, they are loose and the threads are bright yellow.

The interior of the fake bag is even worse than the exterior. Unfortunately the lining is moldy and dirty, making the bag useless. The shape of the interior pocket looks totally different than the original one and the font used for the “Louis Vuitton” “Articles de Voyage” “Maison fondee en 1854” are totally different.

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louis vuitton neverfull mm damier azur canvas inside

 

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Needless to say that I will never wear this LV Neverfull MM Damier Azur Canvas replica bag, it is very bad replicated with poor quality materials and a lot of obvious differences. It was a bad choice and some money spent on a useless product, but fortunately I had the chance to talk to you about it, to show you how a bad replica looks like, to teach you how to avoid such crappy purses.

Tag: Louis Vuitton Bag Damier Canvas MM Neverfull Azur

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LOUIS VUITTON FALL WINTER 2016 SERIES 5 AD CAMPAIGN FEATURING SELENA GOMEZ

Fashion Trends

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Looks like American singer/actress Selena Gomez couldn’t really keep her hands all to herself since she’s busy holding Louis Vuitton bags in the latest Fall/Winter 2016 Series 5 Ad Campaign of the said leading French luxury brand.

Louis Vuitton’s creative director Nicolas Ghesquière has posted the first photo of the campaign on his Instagram while the Hollywood star also shared a photo on her account too.

It’s no secret that the pop star has been one of the faces behind Louis Vuitton for quite some time now so it won’t come as a surprise for her to lead the brand’s newest campaign. For this particular campaign, Selena was seen wearing an oversized black fur hat and a leather jacket while carrying a Petite Malle bag in Monogram canvas.

Now let’s talk more about this particular bag. This bag was released not long ago so this is not a new bag but it’s making its grand reappearance for the said Louis Vuitton’s Fall/Winter 2016 Series 5 Ad Campaign.

The Petite Malle bag is inspired by Maison trunks, a perfect hybrid of Monogram canvas and classic hardware. It has a golden brass finishing, golden brass S-lock, magnetic closure and a removable shoulder strap.

This box of a beauty measures 7.1′ x 4.7′ x 1.6′ (L x H x W) inches and is priced $5200 USD or €3750 euro via Louis Vuitton boutique.

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LOUIS VUITTON KENSINGTON BOWLING BAG

Handbags

Louis-Vuitton-Kensington-Bowling-Bag

Whoever says that you can’t buy happiness certainly doesn’t know what she is talking about especially if she hasn’t experienced that euphoric feeling of having a handbag in tow. And well hey, you can always buy your bag your happiness with the Louis Vuitton Kensington Bowling Bag.

A signature bag like no other, this Louis Vuitton leather creation is sporty, chic, and modern rolled into one. Sporting the premier Damier canvas, it is refined with precious little details such as a signature ‘V’ in polished metal, rich leather gusset yokes and patches and a whole lot more.

This is one modern bag that has a lot of things going on for you can carry it by hand with its two puffed handles or over the shoulder with its removable and adjustable shoulder strap.

Looking inside, it has 2 side pockets, an inside flat pocket and a double smartphone pocket for easy organization.

Oh yes, there is also a tote version of this bag, we’ve featured it some time ago. This Bowling version has been just released. It’s crafted for those that need more space.

READ: Louis Vuitton Kensington Tote Bag

It measures 13.8′ x 15′ x 5.9′ (L x H x W) inches and is priced $2220 USD or €1640 euro

Tag: Louis Vuitton Bag Bowling Kensington

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