Louis Vuitton knows what side its bread is buttered on. The brand may make gorgeous full lines of ready-to-wear, outwear and shoes, but when it comes down to it, the make-or-break element of Vuitton's business is handbags and accessories, and nothing makes that clearer than the brand's seasonal ad campaigns. They're always chock full of yet-to-be-released bags, some of which also didn't appear on the runway, which means they're of particular interest to us.
Vuitton released its Spring 2017 campaign recently, which has lots of clear, up-close photos of the season's new accessories, including the buzzed-about Etui iPhone Case. The ads also feature longtime brand ambassadors Michelle Williams and Jennifer Connelly, as well as a handful of LV's favorite models.
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Today’s Louis Vuitton show took place in the future home of the brand’s Place Vendôme flagship. Scheduled to open in 2017, the new store will combine two buildings, spanning the famous square and the Rue Saint-Honoré. Sitting on the boutique-to-be’s second floor this morning with those monumental views out the windows, there was no escaping the metaphor: As global as its reach is, Louis Vuitton is Paris.
So it was fitting that creative director Nicolas Ghesquière brought his collection home metaphorically, as well. His Cruise offering, presented in Rio de Janeiro last May, was a tribute to that city’s sportif seaside culture—colorful, loaded with print, and beachily body-baring. The orientation of his bold new Louis Vuitton collection is different. While it retained some of the tropes of the previous season—the daring cut-outs in particular—the results were more glam. Call it hot bourgeois. “I realize that I didn’t explore that much yet the sophistication and the more dressed-up part of Louis Vuitton,” he said afterward.
The sophistication he was speaking of comes down to the type of clothing he zeroed in on: tailoring, first and foremost. Ghesquière’s are not suits for office drones; with slices removed from the shoulders and capeleted open backs, they negotiated the territory between practicality and experimentation. As he settles in at Louis Vuitton (today’s venue seemed conceived at least in part to quash the ongoing rumors that he’s on his way out the door), Ghesquière is leaning more toward experimentation, if not the outright high-concept fashion of his earlier days. See the asymmetric draped jersey numbers with the hip and midriff cut-outs, some with 1980s-ish sprinkles of crystals and glitter; see also the series of long, sheer-yet-discreet dresses at the end.
Among all the soigné stuff, there were sweatshirts, a logo tee or two, and skinny lace pants with matching pelmet skirts; they’ll be the kinds of things cosmopolitan fashion types will be seen in next season at the shows. The press notes mentioned a fact little known even among Parisians that, before the Place Vendôme was known by its current name, it was called Place des Conquêtes. As conquests go, this show had an indisputable one in the form of its Petite Malle phone cases. As the models walked by with them gripped in their hands, all the wannabe It bags we’ve seen over the last month of shows suddenly felt a little passé. Look around, a woman can make do without a purse, but not without her cellphone.
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Tech accessories present a huge opportunity for luxury brands, but even though we're a zillion generations into the iPhone's existence by now, none of the top-tier players have every gotten phone cases and accouterment exactly right. Brands tend to approach the pieces too rigidly, which means that most of the fun, quirky cases that consumers love are made by upstarts instead of luxury leather houses. With one of the pieces heavily featured on Louis Vuitton's Spring 2017 runway, though, that might be about to change.
There were a lot of exciting new bags in the show, including some very pretty full-leather pieces that should appease the logo-averse among us, but the thing I want to touch the most in person is the new iPhone case, modeled after the popular Petite Malle clutch. It looks as luxurious and detailed as any phone case I've ever seen, right down to the clochette that acts has an earbud-wrangler. The piece found its way into several models' hands, so I'm betting it (and hopefully a full line of equally luxe tech pieces) will be a big push for Vuitton come spring.
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Tag: Louis Vuitton bags 2017
Swedish actress and model Alicia Vikander stars Louis Vuitton Cruise 2017 collection “The Spirit of Travel” campaign shot by French fashion photographer Patrick Demarchelier in Cidade Maravilhosa , Rio de Janeiro.
The advertising campaign evokes a combination of French life with exotic character of Brazil. Alicia Vikander is captured in fresh, ultramodern and feminine yet compelling looks wearing the new pieces of Louis Vuitton Cruise 2017 collection by Nicolas Ghesquière accompanied by two iconic Twist and Capucine handbags, ankle boots and other stunning LV accessories. Here to discover the recent looks of Louis Vuitton Spring-Summer 2017 Runway at Paris Fashion Show#PFW.
ALICIA VIKANDER STARS LOUIS VUITTON CRUISE 2017 CAMPAIGN – DISCOVER THE COLLECTION BY NICOLAS GHESQUIÈRE!
Capucines MM Top Handle Bag in Black Taurillon Leather with Stripe ($5,750.00) + Speedy Ring + Speedy Long Necklace + Jersey Bra-Style Top + Lace Knit Flared Skirt
Jersey Bra-Style Top + Gathered Jersey Dress + Essential V Speedy Single Earring + Essential V 35mm + Capucines PM Handbag in Magnolia Leather ($4,800.00) + Strap in Taurillon Leather and Ayers, With Eyelets Details
Black-And-White Graphic Motif Top + Epi Leather Twist MM Handbag with Intricate Leather Embroidered Detail and Finely Wrought Metal Appliqué ($4,400.00) + Essential V Speedy BB Earrings
Jersey Bra-Style Top + Asymmetric Jersey Skirt + Capucines PM Bag + Deep Sea Ankle Boot + Speedy Long Necklace
Jersey Bra-Style Top + Lace Knit Flared Skirt + Marine Orange Epi Leather Twist MM Shoulder Bag ($3,650.00) + Essential V Speedy Single Earring
Louis Vuitton presents the Cruise 2017 Ad Campaign with new colors of the Capucines. And if you’ve been following us so far, the Capucines Bag is an uprising star; it sits next to the Speedy Bag in the future.
The Capcucines Bag has a flap – when you move the flap out, your bag will flaunt with the Monogram Flower. When you hide the flap inside, the gorgeous XL signature will appear.
Another colorful style that got out attention is the Louis Vuitton Twist Bag in Multicolor Orange, Blue and White. This combination is quite unique but looks fantastic. It’s just perfect with white clothing and styles, and especially ideal for the Summer.
With a 3D logo signature in the center and the beautiful shoulder chain, you can keep this bag for decades and it will still be in-style.
So which one of these new bags do you really love?
Tag: Louis Vuitton
Ever since Nicolas Ghesquière has joined Louis Vuitton, he reinvents beautiful and unique pieces for the Parisian brand. This season he has done it again with a number of new styles.
The Fall/Winter 2016 Collection features a sporty look using many of the classic bag styles. The iconic Speedy is back this season and comes with Louis Vuitton badges. The mini trunks also makes a return which now includes a shoulder strap and available in two sizes. The popular Petite Malle and Twist Bags comes with a strap that have handles wrapped in scarves. Another travel bag makes it to the runway which has similarities to the Cruiser Bag with a large Vuitton printed on it.
CELEBRITIES LOUIS VUITTON
Here she is out and about in NYC with one of Louis Vuitton's most promising new styles. This exact bag only made its debut two weeks ago on the brand's Spring 2017 runway; it won't be available to mere mortals like us for six months. It's so new, in fact, we have no idea what to call it.
It's Karlie Kloss, of course. Karlie is brand favorite, and she's done a ton of modeling work for Louis Vuitton. She actually saw this bag from the front row at Louis Vuitton's Spring 2017 show. This subtle style is a bit of a stylistic departure for LV, and you'll notice it is completely logo-free.
Karlie is carrying a version that does not feature the large, dangling woven top handles that were attached to this bag during its runway showing Those top handles were everywhere on Louis Vuitton's Spring 2017 runway, which makes us wonder if those are actually an add-on that is sold separately. Or, perhaps, Karlie simply detached them.
In any case, we have a lot more to learn about this style before it hits shelves. Do you love it?
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Tag: Louis Vuitton
Nicolas Ghesquière set the stage for the Resort season in Rio de Janeiro this afternoon. Celebrities and fashion insiders—including Alicia Vikander, Alessandra Ambrosio, Zendaya and Jaden Smith—flocked to Brazil for the Louis Vuitton Cruise 2017 show at the Oscar Niemeyer-designed Niterói Contemporary Art Museum. The collection drew inspiration from the city's vibrant art and culture, featuring pieces in splashycolors and prints, and futuristic silhouettes with sporty details. Accessories were equally cool—with such standouts as the label's signature trunk made over to look like a boombox and gladiator sandals with an athletic update.
Rio de Janeiro is in the eye of a storm, beset by a collapsing government, economic turmoil and the zika-virus-carrying A. Aegypti mosquito. On top of that, it has an Olympic Games to deliver in 68 days. The metro system isn't finished, let alone the beach volleyball stadium which will be the pride of Copacabana Beach but is currently nothing more than a mass of scaffolding in the sand.
Into this maelstrom last night came Nicolas Ghesquière, artistic director of womenswear at Louis Vuitton, to showcase his latest cruise collection for the French luxury behemoth. At first glance, his choice of the Brazilian port city seems almost as quixotic as Karl Lagerfeld’s decision to stage a Chanel cruise show in Cuba three weeks ago. It's certainly as much of a fashion ‘first’ as the Havana spectacular since there's never before been a major international catwalk show in Rio. But while the Cubans have been cut off from the wider world in fashion terms for about 60 years, Brazilians have very much kept up with the rest of us. Not only do they have genuine card-carrying supermodels - Gisele Bundchen, Alessandra Ambrosio and Adriana Lima to name merely three - they are also avid consumers of Vuitton’s handbags, luggage and accessories. And now, surely, of its fashion too.
Ghesquière is a lover of architecture, so the choice of venue was almost as important for him as the clothes he paraded there. And his building of choice was certainly spectacular. The Museu de Arte Contemporânea de Niterói, designed by the Brazilian architect Oscar Niemeyer and built in the 1990s, looks like a white flying saucer that has touched down on the tip of a rocky outcrop overlooking the sea about an hour’s drive from the centre of Rio. The only way out of the building is down a curving spool of crimson concrete that spirals down to the ground, creating the most dramatic runway any of the 47 seasoned models there can ever have walked. Louis Vuitton was founded in 1854 in order to help the wealthy travel in comfort and style, and Ghesquière has been true to the brief.
There was a sport and an athleticism to the clothes, whether white-stretch, multi-pocketed trousers, or performance-fabric, zip-fastened mini-dresses, that indicated that, whoever the Vuitton woman is, she’ll be going places this autumn. She’ll also be striding out in comfort since the shoes and boots shown on the catwalk were resolutely forgiving neoprene - and were the thong-toed lace-up boots inspired by flipflops? There were more nods to Brazil in the footballer print inspired by the local artist Aldemir Martins’ paintings of Pelè that adorned some tank tops. Meanwhile the ruffles, hot blues and reds, and cutaway sections on many of the mini-dresses evoked a spirit of carnival.
As did the bags - some of which were styled to look exactly like a 1980s boom box, while others delighted with their fringing, graffiti decoration and vibrant pinks, yellows and scarlets. ‘I’m a Frenchman who’s come to present a French luxury collection but it’s also tropical and exotic,’ explained Ghesquière. ‘Nature is explosive here, and at the same time you have these wonderful buildings. It’s a beautiful chaos.’
Watching this joyous marriage of Vuitton and Rio was a hand-picked group of celebrities including the French icon Catherine Deneuve, the Swedish Oscar winner Alicia Vikander, Jaden (son of Will) Smith, and Adriana Lima. Beautiful chaos indeed.
Louis Vuitton Cruise 2017 Fashion Show took place in Rio de Janeiro, Brazil at the beautiful Niteroi Contemporary Art Museum, which set against the Atlantic Ocean and designed by architect Oscar Niemeyer.
Niteroi Contemporary Art Museum
Inside Niteroi Contemporary Art Museum
“I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment.” said the creative director of the house of Louis Vuitton, Nicolas Ghesquière.
The collection is sporty and artful with asymmetrical hems, peek-a-boo cutouts and lightweight layers. The accessories are futuristic. The gladiator-style sporty flat thong sandals and sneaker ankle boots are functional and practical, featuring molded comfortable sneaker sole with strap up or lace up around the ankle. The pointed toe booties are designed with T-bar front and finished in contrasted colors. Leather oxfords with large ankle cuff completed the silhouette with an edgy, confident and relaxed attitude.
Louis Vuitton continues to outdo itself with must see shows in exotic locales. Rio de Janeiro was the backdrop for their recent Cruise 2017 show, and the brand added ample sparkle by inviting well heeled celebrity guest and style stars.
Take a look at who had an ticket to the front row:
Zendaya is such a beauty! The pretty young thing added a red lip to Louis Vuitton Fall 2016 printed dress, an LV Fall 2017 Ready to Wear Twist MM Bag, and the brand’s $970Unchain Ankle Strap Sandals. Boom!
She keeps getting better!
Model Liu Wen shined in a red accented Fall 2017 frock.
Jaden Smith smized in a Fall 2017 Louis Vuitton women’s jacket. He pulls it off!
It was hard to miss Miroslava Duma in black on black Louis Vuitton.
Louis Vuitton has debuted a new line of denim for men and it’s taking the fashion world by storm. Nobody in the fashion industry is a stranger to denim, jeans are reimagined in chic new avatars every season. Denim innovation usually sidelines menswear, but LV is bringing it back into the spotlight with this versatile new line.
This permanent collection recreates Japanese and European denim savoir faire.
Jeans are available in three styles: classic regular, slim classic and slim stretch fit.
You can choose from an array of washes and colors. Details include LV embroidery on the front pocket, metallic rivets and snaps as well as yellow topstitching on the inside of the belt.
READ: Louis Vuitton introduces Escale á Paris jewelry collection in Place Vendome
This collection will be launched alongside the Heritage Denim Capsule which has been inspired by Louis Vuitton’s archival trunks and come in five styles of which three are limited edition.
Among the Limited edition pieces are a pair of metallic gold jeans inspired by a 1903 copper-covered trunk and a silver-coated pair inspired by a trunk from 1899.
The third limited edition pair references the brand’s 1936 crocodile trunk and is made from luxe croc leather. Only 101 pairs of these limited edition jeans have been created. The Denim collection will be available from July 2016 in just six of Louis Vuitton’s stores worldwide
Tag: Louis Vuitton
Looks like American singer/actress Selena Gomez couldn’t really keep her hands all to herself since she’s busy holding Louis Vuitton bags in the latest Fall/Winter 2016 Series 5 Ad Campaign of the said leading French luxury brand.
Louis Vuitton’s creative director Nicolas Ghesquière has posted the first photo of the campaign on his Instagram while the Hollywood star also shared a photo on her account too.
It’s no secret that the pop star has been one of the faces behind Louis Vuitton for quite some time now so it won’t come as a surprise for her to lead the brand’s newest campaign. For this particular campaign, Selena was seen wearing an oversized black fur hat and a leather jacket while carrying a Petite Malle bag in Monogram canvas.
Now let’s talk more about this particular bag. This bag was released not long ago so this is not a new bag but it’s making its grand reappearance for the said Louis Vuitton’s Fall/Winter 2016 Series 5 Ad Campaign.
The Petite Malle bag is inspired by Maison trunks, a perfect hybrid of Monogram canvas and classic hardware. It has a golden brass finishing, golden brass S-lock, magnetic closure and a removable shoulder strap.
This box of a beauty measures 7.1′ x 4.7′ x 1.6′ (L x H x W) inches and is priced $5200 USD or €3750 euro via Louis Vuitton boutique.
Tag: Louis Vuitton