Louis Vuitton News
To fête the newly renovated Louis Vuitton in SoHo, the brand’s artisans created an exclusive capsule collection of handbags, “Capucine Skyline.” The handbag, which was just revealed at the SoHo store on December 15th, shows off the stunning New York City skyline with hand painted buildings and embroidery, emoting Louis Vuitton’s connection to the city. So what exactly does it take to make such a stunning, exclusive, limited-edition bag like the Capucine Skyline? A steady hand and 20/20 vision for starters.
RELATED: Louis Vuitton's New Perfume Collection Has the Scent You've Been Waiting for
Here, a look at the 8 steps that went into designing Louis Vuitton’s newest treasure.
1. PUTTING ON THE SIGNATURE LV CLASP. BECAUSE HOW COULD THEY NOT?
2. THE ARTISANS BEGIN EDGE FOLDING BY HAND FROM THE BOTTOM OF THE BAG.
3. THE EDGES ARE DYED
4. THE THREADING OF THE CAPUCINE SKYLINE BEGINS
5. THE HANDBAGS ARE EMBROIDERED6. ARTISANS CUT THE EMBROIDERED LEATHER.
7. THE TWO LEATHER PANELS ARE STITCHED TOGETHER.
8. AND THE BAG IS ASSEMBLED!
The Capucine Skyline bag is available at the Louis Vuitton store in Soho for $6,500.
Tag: Louis Vuitton Bag Soho Tribute
Louis Vuitton News
Louis Vuitton Cruise 2017 ‘Race’ Speedy30 Bandouliere
IMAGE: LOUIS VUITTON
If you’ve walked into any Louis Vuitton boutique lately, you would already have seen the new Cruise 2017 bags that have started arriving on our shores. And one of the standout pieces from this collection would be the ‘Race’ Speedy30 Bandouliere, also known as Nicolas Ghesquière’s tribute to the Brazilian life, where the runway presentation was shown back in the month of May in Rio. Made with a mish-mash of LV’s best known icons, there’s a bit of Monogram Reverse, a bit of Epi and a bit ofDamier, all held together with the word Vuitton splashed across the front of the bag.
IMAGE: LOUIS VUITTON
Then there’s this, the other striking colour combination that this seasonal Speedy30 Bandouliere comes in. Finished with a patch pocket on the side (much like the ones the vintage Epi Speedy bags used to have) and a shoulder sling that’s also removable, I do hope this means that Louis Vuitton will start having more fun and seasonal Speedy bags again, just like the ones Marc Jacobs always had whenever he launched a new collection. Priced at SGD3400, it’s not exactly cheap but with such a mix of colours and materials (did I also mention this is limited edition?), I didn’t really expect it to cost any less.
LOUIS VUITTON LOVE IT OR LEAVE IT
I've never been a NASCAR fan (or even seen a NASCAR race, for that matter), but I've always thought the league's team jackets, full of advertising patches and competing colors and lots of miscellaneous stuff, were kind of cool. They're sporty and exuberant, with little consideration for aesthetic gentility or traditional design norms. For Cruise 2017, Louis Vuitton took a page out of that playbook with the bold, bright Louis Vuitton Race Bags.
Racing's traditional checkered flag dovetails nicely with Louis Vuitton's signature signature Damier check, which gives the brand common aesthetic ground with motorsports that you wouldn't otherwise expect. From there, creative director Nicolas Ghesquiere experiments with color combinations and angles, capping things off with colorful monogram trim. It's a lot of look, as Tim Gunn would say, but, oddly enough, most of it works. That's especially true of the blue-based bags, which are more aesthetically pleasant than their orange counterparts.
I'm a little surprised to say it, but I kind of love the Louis Vuitton Race Bags? The blue Speedy, Neverfull and Alma BB Bags are pieces I could see myself incorporating into my mostly black wardrobe and enjoying a lot because they're so aggressively different than everything else out there right now. I have a feeling not all of you will agree, though, so feel free to roast me for it in the comments.
1 / 6
Louis Vuitton Race Alma Bag
$2,680 VIA LOUIS VUITTON
2 / 6
Louis Vuitton Race Alma Bag BB
$2,140 VIA LOUIS VUITTON
3 / 6
Louis Vuitton Race Bandouliere
$560 VIA LOUIS VUITTON
4 / 6
Louis Vuitton Race Neverfull Tote
$1,570 VIA LOUIS VUITTON
5 / 6
Louis Vuitton Race Petite Malle Clutch
$5,750 VIA LOUIS VUITTON
6 / 6
Louis Vuitton Race Speedy Bag
$2,510 VIA LOUIS VUITTON
Tag: Louis Vuitton bags Race
Louis Vuitton News
We can't think of a better way to start a new month than with a new bag, and our PurseForummembers certainly agree. As we continue our exploration over on the PurseForum, our members revealed a bevy of gorgeous new bags in the super-popular Louis Vuitton subforum.
Get ready to live vicariously through our Forum members because there's an abundance of Louis Vuitton Neverfull totes to admire, Christmas Illustration prints to marvel at, and, of course, plenty of monogram! Our tPFers were even lucky enough to snatch up some vintage finds, like the Louis Vuitton Epi Figue Trèsor Coffret and the Louis Vuitton Monogram Stephen Sprouse Roses print. Our forum members were also the first to get their hands on the brand's new World Tour collection, which features patches from creative director Nicolas Ghesquiere's travels atop the classic monogram print.
Larkie D., a 40-something techology consultant based in Los Angeles, has been collecting Chanel ready-to-wear since the '90s. (Twenty years later, her uniform is still a pair of jeans paired with one of the French fashion house’s cropped tweed jackets.) A few years into building her clothing collection, she moved onto the handbags. Today, Larkie -- who asked that we not reveal her last name -- owns 20 to 30 Chanel bags at "any given time," many of which are crafted from exotic skins with prices hovering in the $30,000 range. Over the past decade, she’s certainly spent close to a million dollars on handbags -- although the number is hard to pin down exactly, since Larkie began reselling many of her Chanel bags a few years ago.
"I realized that I only really like one or two of the styles -- the classic flap bag in exotic skins," she says. Unfortunately, many of the bags she has resold have not gone for as much as she paid. "They don’t have a great resale value, especially when it comes to exotics," she says. "If you pay $50,000 for a jumbo flap bag in alligator, you might not be able to get more than somewhere in the mid-twenties for it. It’s not like an Hermès."
Which may be one reason that, over the past couple of years, Larkie -- who writes the blog Larkie at Large -- has “moved on to the orange side.” She currently owns "four or five" Hermès bags, including a Birkin and a few Kellys, one of which is in crocodile. "As much as I love Chanel, once you touch and hold an Hermès exotic skin bag in your arms, it’s hard not to cross over," she says. "My holy grail is a Kelly in fuchsia ostrich or alligator. That would be a miracle."
Larkie’s handbag collection may sound rarefied, but she's not alone. Since 2006, she’s been visiting the PurseForum, an online community dedicated to handbag lovers. "I was trying to authenticate a Chanel bag, and I stumbled upon it," she says. "Then I just got sucked in."
In a time when forums are verging on archaic, the PurseForum has more than 400,000 registered members and over 700,000 threads. The site, which also includes a well-read blog, receives three million visits a month, resulting in an average 25 million page views.
"We have really passionate people who have been there for a very long time," says Meaghan Mahoney Dusil, who co-founded the site in 2004 with then-boyfriend Vlad Dusil while they were students at Ohio University. The couple met on the swim team. When Meaghan, better known as "Megs," was injured and could no longer compete, Vlad thought it might be fun if she started a blog about handbags. (At the time, she had two designer bags: a Prada nylon messenger and a classic Coach style.) In January 2005, she published her first post. A few months in, PurseBlog was gaining traction -- and tons of comments. So the couple decided to build a forum in the spirit of The Fashion Spot, but more about shopping, less about the industry.
From the beginning, the Dusils had strict rules about what could and couldn’t be discussed on PurseForum. There would be no trolling, no talk of politics or religion. The result was a mostly positive mix of threads: there were plenty about authentication, sourcing and showing off your latest purchases via photos. Others were simply odes to specific brands. Chanel, Louis Vuitton and Hermès have remained the most talked about luxury brands over the years, but Céline is a current hot topic. Coach remains popular amongst the contemporary labels, and so does Rebecca Minkoff. (Minkoff has told me in the past that she actually spent a lot of time on the PurseForum in the early years of her brand, responding to customer feedback.) The threads reach far beyond handbags, though, spanning the entire fashion/shopping spectrum. There are shoe threads, jewelry threads, clothing threads. Even threads dedicated to celebrity fashion.
To an outsider, the thing that is most striking about the PurseForum is the amount of wealth that is on display. Anh Vu Yu, a 40-year-old from Houston, Texas who has been a PurseForum member since 2006, became a star amongst the community when she posted multiple photos of the closet built for her Hermès collection. "My most prized bag is not just one bag; it is my entire Hermès collection that was a gift from my husband," she says. "When I built my home, I had my dream closet custom made to showcase all of my babies." (See it all here.) Vu Yu currently owns about 50 bags, 25 of which are Hermès. "My bag collection used to consist of trendy It bags in my 20s and early 30s," she says. "I’ve since downsized on the It bags. Now I mostly have Hermès Birkins and Kellys, as well as Chanel classic flap bags."
Of course, with such riches come the crazies -- as is with any forum. "We’ll get guys with fetishes coming in and asking women to post pictures of used Christian Louboutin shoes," explains a PurseForum administrator who asked that we not use her name for this story. (“Nobody likes the hall monitor,” she says, referring to the fact that trolls have attempted security breaches, like breaking into her personal Facebook account, in the past.) In general, though -- thanks to the strict moderation enforced by the Dusils -- these women see the forum as a refuge, a place where they can share their bounties without being judged harshly. "There’s a stigma attached for a lot of people that like to buy luxury goods," the administrator says. "Often people are accused of only liking something because of the label. What attracts people to the PurseForum is that the community doesn’t judge you for indulging."
While Larkie and Vu Yu have been a part of the PurseForum since 2006, there are plenty of members who only stick around for a brief time period. "I think a lot of the ‘oldies’, as they call us, left during the recession," Larkie says. "People's lives changed. They took a step back from the materialism. Like a sorority, they graduated and moved on. But I still use it as a resource."
Luckily for the Dusils, a new crop of PurseForum addicts emerged. The site is so successful that they are able to employ seven full-time employees in New York, as well as an administrator and other contract employees. Along with traditional banner ads and sponsored content, PurseBlog was an early adopter of affiliate marketing. They teamed up with the now-defunct eLuxury early on, and were one of the first to sign on with Net-a-Porter's affiliate program. "We owe our success to the community," Mahoney Dusil says. "We’re very lucky that they’re so passionate about their bags and accessories."
If there's one thing we can attest to, it's that there's nothing better than taking your sweet time unwrapping your new bag and embracing that new bag smell! We rounded up all of our favorite purchases below, and if you didn't get the opportunity to join the New Month, New Bag Club, you can always check out our forum members' other new Louis Vuitton purchases.
1 / 15
TPF MEMBER: VENESSA84
BAG: LOUIS VUITTON NANO ALMA BAG
SHOP: $1,240 VIA LOUIS VUITTON
2 / 15
TPF MEMBER: MARJEZZ
BAG: LOUIS VUITTON PALM SPRINGS MINI WORLD TOUR
LOUIS VUITTON WORLD TOUR NEVERFULL
SHOP: PALM SPRINGS $1,960 VIA LOUIS VUITTON AND NEVERFULL $1,570 VIA LOUIS VUITTON
3 / 15
TPF MEMBER: 4NICHS
BAG: LOUIS VUITTON DAILY ORGANISER
SHOP: $1,180 VIA LOUIS VUITTON
4 / 15
TPF MEMBER: BABYDOLL CHANEL
BAG CHARM: LOUIS VUITTON ILLUSTRE EVASION BAG CHARM & KEY HOLDER
SHOP: $225 VIA LOUIS VUITTON
5 / 15
TPF MEMBER: ADDIETUDE664
BAG: LOUIS VUITTON EPI FIGUE TRÉSOR COFFRET
SHOP: SIMILAR STYLES VIA VESTIAIRE COLLECTIVE
6 / 15
TPF MEMBER: TONIMACK
SCARF: LOUIS VUITTON EPI STORM SCARF
BAG STRAP: LOUIS VUITTON BANDOULIÈRE EPI BAG STRAP
SHOP: SCARF $560 VIA LOUIS VUITTON AND BAG STRAP $560 VIA LOUIS VUITTON
7 / 15
TPF MEMBER: LV BAGS LOVER
BAG: LOUIS VUITTON ALMA BB WORLD TOUR BAG
SHOP: $1,470 VIA LOUIS VUITTON
8 / 15
TPF MEMBER: FIREBIRD!
BAG: LOUIS VUITTON MONOGRAM ARTSY MM BAG
SHOP: $1,960 VIA LOUIS VUITTON
9 / 15
TPF MEMBER: ALEEYKAT
BAG: LOUIS VUITTON EPI NEVERFULL MM BAG
SHOP: $2,050 VIA LOUIS VUITTON
10 / 15
TPF MEMBER: KM7029
BAG CHARM: LOUIS VUITTON ILLUSTRE EVASION BAG CHARM & KEY HOLDER
SHOP: $225 VIA LOUIS VUITTON
11 / 15
TPF MEMBER: BLINGTHANG
BAG: LOUIS VUITTON SPEEDY 30 BAG
SHOP: $1,370 VIA LOUIS VUITTON
12 / 15
TPF MEMBER: ANNAWAKES
BAG: LOUIS VUITTON COQUELICOT EPI LEATHER DOC BB BAG
SHOP: SIMILAR STYLES VIA VESTIAIRE COLLECTIVE
13 / 15
TPF MEMBER: FI7
BAG: LOUIS VUITTON MINI POCHETTE ACCESSOIRES
SHOP: $365 VIA LOUIS VUITTON
14 / 15
TPF MEMBER: SQUIRREL75
BAG: LOUIS VUITTON ALMA PM BAG
SHOP: $1,500 VIA LOUIS VUITTON
15 / 15
TPF MEMBER: FI7
BAG: LOUIS VUITTON MONOGRAM STEPHEN SPROUSE ROSES POCHETTE ACCESSORIES
SHOP: SIMILAR STYLES VIA VESTIAIRE COLLECTIVE
Louis Vuitton News
Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade.
Officially called safran impérial (imperial saffron), the ochre hue will be featured on the brand's shopping bags and boxes for all purchases. Cobalt-blue ribbons and bag handles will complement the bright color.
The new packaging started arriving in stores over the weekend, along with a new rolling suitcase designed by Marc Newson. According to Michael Burke, the chairman and chief executive officer of Louis Vuitton, the packaging will eventually roll out to the brand's 450 stores worldwide.
"We don't want the packaging to be fashionable. It's supposed to have quite a long life cycle," Burke told WWD. "In most cases, brand colors play off of black and white. We wanted to be different."
The label has a close relationship with the color scheme. The yellow hue was featured on a vintage Vuitton trunk, the Citroën, which was commissioned by the French carmaker for an expedition in 1924. The color is also similar to the shade of the brand's handles, trim, and labels since 1860. Since Vuitton's inception in 1854, blue details have been used for personalization in the form of initials and ribbons.
Most recently, Nicolas Ghesquière, the brand's artistic director, featured the shade on many of its popular handbags, including the Petite Malle and the Twist MM. Saffron also showed up on the fall and spring 2016 catwalks at various labels, including Gucci, Prabal Gurung, and Prada.
The new packaging is made to last longer than the old packaging—it's thicker and more resilient—and is more collapsible than ever before.
Louis Vuitton is getting an all new look. The French fashion and lifestyle brand is trading in their usual brown packaging for a bright new saffron shade. The shade is called “Imperial Saffron” and has graced some of the maison’s heritage pieces including some of their most iconic trunks. Louis Vuitton’s shopping bags and boxes for all purchases will take on this citrusy color which gets an added burst of contrast with a cobalt blur trim in the form of bag handles and ribbons.
The new packaging will hit LV stores this weekend so don’t be surprised when your purchases are given the saffron treatment. “We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle,” Michael Burke, chairman and C.E.O. at LV told WWD. “In most cases, brand colors play off of black and white. We wanted to be different.”
The color, or variations of it, have been seen on LV products before, it’s also been used in their “Volez Voguez Voyagez” exhibition in Paris. Along with boasting a new color, the new packaging will also be more durable thanks to increased thickness and more resilience.
1. Study: China’s Luxury Travelers Value Experience Over Shopping. When wealthy Chinese travelers head abroad, they’re prioritizing experiential luxury such as dining and seeking out unique cultural activities, but shopping still fits in big to their travel plans. - JING
2. After years of its trademark brown packaging, Louis Vuitton turns to saffron: Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade. - Allure
3. Highly secretive C&A Brenninkmeijer is a global powerhouse in fashion retailing. - Forbes
4. How designers are responding to fashion's overproduction problem. - i-D
5. Hearst tightens budgets as publishers reel from fall advertising pullback: The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand. -WWD
6. Anne Elizabeth Moore on the global garment and sex trades: What links the world of fashion, the international sex and garment trades, and human trafficking? - Truth-Out
7. Selena Gomez rakes in $550,000 per social media post: Gomez currently stands in the No. 1 slot and, per D'Marie, is worth $550,000 per social media post when the messaging appears across Facebook, Twitter and Instagram. -AdWeek
8. Does Taylor Swift have a good legal argument for suing Kim Kardashian? -Jezebel
Tag: Louis Vuitton New Introduces Packaging
Louis Vuitton News
Louis Vuitton is one of the most recognized luxury brands in the world, thanks to its iconic Monogram pattern. According to Forbes, LV was the most valuable luxury brand of 2015. At PORTERO you will find authentic pristine and pre-owned Louis Vuitton bags and accessories, at up to 75% off retail.
Learn about the history of this classic brand in this brief infographic, or dig deeper into the story of this French maison by scrolling through the timeline.
1837. 16 year-old Louis Vuitton arrives in Paris, by foot, and becomes the apprentice of trunkmaker Monsieur Maréchal.
1854. Louis Vuitton opens his own shop at N°4 Rue Neuve des Capucines in Paris, France.
1858. Louis Vuitton introduces trunks in gray trianon canvas and flat top and bottom, making them the first stackable trunks.
1859. Louis Vuitton establishes an atelier in Asnières sur Seine, where it still stands today as a factory, museum, and family home.
1867. Louis Vuitton wins a bronze medal at the Exposition Universelle, in Paris.
1871. The shop moves to 1 rue Scribe.
1873. Louis Vuitton’s son, Georges Vuitton, joins the company.
1876. To avoid counterfeits and replicas, Vuitton changes the trianon canvas pattern to a beige and brown striped design, known as the Rayée Canvas.
1888. No matter his efforts, counterfeit Vuitton trunks was a big issue, and so the Damier canvas pattern is introduced and trademarked.
Louis Vuitton Petit Malle Damier $5,095. Pre-Owned Louis Vuitton Damier Boite Flacons $ 3,800. Louis Vuitton Damier Grimaud $2,600. Louis Vuitton Nolita GM Damier Ebene $1,380.
1889. Louis Vuitton wins a gold medal at the Exposition Universelle.
1892. Louis Vuitton dies.
1896. The Monogram Canvas is introduced, taking inspiration from the popular Oriental designs that were in vogue during the Victorian era.
Pre-Owned Louis Vuitton Moyen Montsouris MM Monogram Canvas Backpack $750. Louis Vuitton Doc PM Monogram Canvas Bag $1,400. Louis Vuitton NN14 Monogram Idole GM $2,850.Louis Vuitton Tambourine Monogram Canvas $660.
1897. Georges’ son, Gaston-Louis Vuitton, joins the company.
1914. The Louis Vuitton store at 70 Avenue des Champs-Élysées opens its doors, replacing the store at 1 Rue Scribe.
1930. The Keepall makes its debut.
Louis Vuitton Keepall Bandouliere 52 Monogram $599. Louis Vuitton Keepall 50 Black Epi Leather $980. Louis Vuitton Keepall 50 Tan Epi Leather $1,050. Louis Vuitton Keepall 55 Red Epi Leather $899.
1930s. Georges decides to make a smaller version of the Keepall, and the Speedy is born.
Louis Vuitton Green Graffiti Speedy 30 Monogram $1,860. Louis Vuitton Speedy 25 Damier Azur$690. Louis Vuitton Caresse Mink Speedy 25 $4,070. Louis Vuitton Monogram Green Kusama Speedy 30 $2,150.
1932. A champagne producer needs a bag able to hold five bottles of champagne, and Louis Vuitton creates the Noé.
Vintage Louis Vuitton Petit Noe Yellow Epi Leather $580. Louis Vuitton Noe Red Epi Leather$540. Louis Vuitton Petit Noe Etain Epi Leather $980. Louis Vuitton Noe Blue Epi Leather $460.
1934. Inspired by the Art Deco movement, the Squire bag is created. Today, the Squire is known as the Alma, after Place de L’Alma, a square in Paris.
Louis Vuitton Alma BB Azteque $2,300. Louis Vuitton Alma Monogram $650. Louis Vuitton Alma Monogram Vernis PM $1,675. Louis Vuitton Alma in Red Epi Leather $699.
1936. Georges Vuitton dies.
1954. In honor of Louis Vuitton’s 100th anniversary, the flagship store moves from the Champs-Élysées to AvenueMarceau.
1970. The third generation Vuitton owner, Gaston Vuitton, dies.
1985. Launch of the Epi Leather collection.
Louis Vuitton Saint Jacques PM Yellow Epi Leather $530. Louis Vuitton Alma GM Blue Epi Leather$1,600. Louis Vuitton Tilsitt Brown Kenyan Fawn Epi Leather $620. Louis Vuitton Art Deco MM Black Epi Leather $299.
1997. Marc Jacobs becomes Louis Vuitton’s first creative director, designing the company’s very first prêt-à-portercollection.
1998. Opening of Louis Vuitton store on the Champs-Élysées.
2001. Launch of Louis Vuitton jewelry.
2003. Louis Vuitton collaborates with Japanese artist Takashi Murakami, creating the Multicolore Monogram.
Read:Takashi Murakami for Louis Vuitton
Louis Vuitton Murakami Monogram Panda Handbag $599. Louis Vuitton Dalmatian Sac Rabat Monogram Canvas and Pony hair $1,325. Louis Vuitton Murakami Cherry Blossom Pochette $580.Louis Vuitton White Multicolore Pochette $340.
2006. Launch of the Monogram Mini Lin and Damier Azur lines.
2008. Launch of the Graphite Damier and Sofia Coppola Collections.
2007. The popular Neverfull tote enters the market.
Louis Vuitton Cyan Turquoise Blue Epi Neverfull MM $1,499. Louis Vuitton Monogram Rose Velours Ikat Neverfull MM $2,750. Louis Vuitton Red Monogram Kusama Waves Neverfull MM$3,100. Louis Vuitton Green Monogram Graffiti Neverfull GM $3,200.
2013. Nicolas Ghesquière replaces Marc Jacobs as Artistic Director.
2013. The Louis Vuitton Capucines is introduced.
2014. The Petit Malle is unveiled.
Louis Vuitton Red Epi Petite Malle $5,200. Louis Vuitton Petite Malle Damier Ebene $5,095. Louis Vuitton Black Epi Petite Malle with Gold Trim $5,600. Louis Vuitton Monogram Petite Malle$5,200.
Louis Vuitton News
Louis Vuitton – When he was only sixteen years old, Louis Vuitton made a decision that would not only change his own life but the lives of his sons and future generations, he would become a trunk maker.
Louis Vuitton was a French box-maker and packer who founded the luxury brand of the same name over 150 years ago. From humble beginnings in the French countryside, Vuitton’s skill, innovation and determination quickly saw his signature trunks coveted by the world’s elite. Now, with Marc Jacobs at the helm as creative director since 1997, the house has expanded its offering to include bags, clothing, shoes, accessories and jewellery, making it one of the most valuable luxury brands in the world.
Vuitton was born on August 4, 1821 in Anchay, a small working-class settlement in the east of France. His father, Xavier Vuitton, was a farmer and his mother, Coronne Gaillard – who died when he was 10 – a miller.
At the age of 13, tired of provincial life and of his strict stepmother, Vuitton left home for Paris. The 292 mile journey took him two years on foot with stops to carry out odd jobs to support himself along the way.
Upon arrival in Paris in 1837, Vuitton became an apprentice at a successful box-making and packing workshop – a craft that was highly respected at the time. Within a few years he had gained a reputation as one of the best in his field in the city.
Vuitton’s fortunes rose again in 1853 when he was appointed the personal box-maker and packer of the Empress of France, Eugenie de Montijo – the wife of Napoleon Bonaparte. The Empress charged Vuitton with beautifully packaging her clothes for transportation between the Tuileres Palace, the Château de Saint-Cloud and various seaside resorts. The position opened the doors to a new class of elite and royal clientele.
In 1854 Vuitton married 17-year-old Clemence-Emilie Parriaux. Shortly afterwards he left the shop he had apprenticed for and opened his own box-making and packing workshop in Paris. The sign outside read: “Securely packs the most fragile objects. Specialising in packing fashions”. He also began creating his trunks in canvas instead of leather, which gave them the advantage of being hard-wearing and waterproof.
Four years later, Vuitton introduced stackable rectangular shaped trunks to a market in which they had previously been rounded. Demand for the innovative and convenient trunk, which addressed the requirements of increasingly popular travel by train, was such that he had to expand into a larger workshop outside of Paris.
In 1867 Vuitton was awarded a bronze medal at the Exposition Universelle, an international exposition organised by Napoleon and held in Paris, which further increased the popularity of his work.
During the Franco-Prussian War, from 1870-71, Vuitton’s workshop was looted and destroyed. Once the war ended he set up a new workshop in an aristocratic area of central Paris.
Vuitton introduced a trunk in a beige and red striped canvas in 1872. The design appealed to the new Parisian elite and helped secure the brand’s position as a luxury offering.
In 1889 Vuitton won a gold medal and the grand prize at the Exposition Universelle, which once again helped to bolster the popularity of his work.
Vuitton continued to work until his death at the age of 72 on February 27, 1892. He left control of the company to his son, Georges Vuitton.
In 1896, in response to widespread copying of the brand’s patterns (a problem that continues to plague the house today), Georges created the famous LV monogram canvas – featuring diamonds, circles and flowers – to distinguish the brand’s products.
The Louis Vuitton building, the largest travel-goods store in world, was opened on the Champs-Élysées in 1914 and counted Coco Chanel as a patron.
Bag shapes that remain popular fashion staples today were introduced throughout the 1900s. The Steamer bag, a smaller piece designed to be kept inside the luggage trunks, was introduced in 1901. The Keepall bag was debuted in 1930 followed by the Noé bag, which was originally designed to carry Champagne, in 1932, and, in 1966, the cylindrical Pappillon bag.
Thanks to advances in technology and a new coating process, a supple version of the monogram canvas was created in 1959. This allowed it to be used for purses, bags and wallets.
In 1997 Marc Jacobs was appointed the house’s first creative director and was charged with introducing men’s and women’s ready-to-wear collections. At the time, Jacobs told US Vogue: “What I have in mind are things that are deluxe but that you can also throw into a bag and escape town with, because Louis Vuitton has a heritage in travel.”
Jacobs collaborated with designer Stephen Sprouse in 2001 to create a limited-edition line of bags featuring “Louis Vuitton” written in graffiti over the monogram pattern.
The house has cultivated a strong celebrity following under Jacobs’ direction and many models, actors and musicians have been the face of the brand. For the Core Values campaign, introduced in 2007 and aimed at showcasing the brand’s travel roots, celebrities such as Angelina Jolie, Bono, Sean Connery, Keith Richards and Catherine Deneuve have appeared. Other campaigns have included Natalia Vodianova, Christy Turlington and Kate Elson for autumn/winter 2010-11; Madonna for spring/summer 2009; Diane Kruger, Chloe Sevigny, Christina Ricci and Scarlett Johanssen for spring/summer 2007; Scarlett Johanssen for autumn/winter 2004-05; and Jennifer Lopez for autumn/winter 2003-04.
In 2012 the house won a landmark ruling in the US protecting it from large-scale international counterfeiting. The ruling helps stop the import of goods into the US that illegally bear the brand’s trademarks, and penalises companies that facilitate the trade of those goods.
In the same year Louis Vuitton was named the world’s most valuable luxury brand for the seventh year in a row in a study conducted by Millward Brown Optimor. Valued at $25.9 billion (£16.5 billion) it beat Hermes, valued at $19.1 billion (£12.1 billion) in second place and Rolex, at $7.17 billion (£4.57 billion) in third place.
Louis Vuitton Malletier, commonly referred to as Louis Vuitton or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The label’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton is one of the world’s leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For six consecutive years (2006–2012), Louis Vuitton was named the world’s most valuable luxury brand. Its 2012 valuation was US$25.9 billion.The 2013 valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris, France. Louis Vuitton had observed that the HJ Cave Osilite trunk could be easily stacked and in 1858, Vuitton introduced his flat-bottom trunks with trianon canvas, making them lightweight and airtight. Before the introduction of Vuitton’s trunks, rounded-top trunks were used, generally to promote water run off, and thus could not be stacked. It was Vuitton’s gray Trianon canvas flat trunk that allowed the ability to stack with ease for voyages. Many other luggagemakers imitated LV’s style and design.
The company participated in the 1867 Universal Exhibition in Paris. To protect against the duplication of his look, Vuitton changed the Trianon design to a beige and brown stripes design in 1876. By 1885, the company opened its first store in London on Oxford Street. Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads “marque L. Vuitton déposée”, which translates into “L. Vuitton registered trademark”. In 1892, Louis Vuitton died, and the company’s management passed to his son.
Advert for Louis Vuitton luggage, 1898.
After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company’s products at the Chicago World’s Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese and Oriental designs in the late Victorian era. The patents later proved to be successful in stopping counterfeiting. In this same year, Georges traveled to the United States, where he toured cities such as New York, Philadelphia, and Chicago, selling Vuitton products. In 1901, the Louis Vuitton Company introduced the Steamer Bag, a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.
By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. Afterwards, in 1930, the Keepall bag was introduced. During 1932, LV introduced the Noé bag. This bag was originally made for champagne vintners to transport bottles. Soon thereafter, the Louis Vuitton Speedy bag was introduced (both are still manufactured today). In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.
In 1938 the writer Eric Newby bought a Louis Vuitton trunk from a railway lost property shop in London’s East India Dock Road, to take with him on board when he shipped as an apprentice on the four-masted square-rigged sailing ship Moshulu, on what turned out to be the last Grain Race between Australia and Europe. He went out in 1938 and sailed back in 1939. He tells of his adventures in his autobiographical book The Last Grain Race.
During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. The French book Louis Vuitton, A French Saga, authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard tells how members of the Vuitton family actively aided the puppet government led by Marshal Philippe Pétain and increased their wealth from their business affairs with the Germans. The family set up a factory dedicated to producing artifacts glorifying Pétain, including more than 2,500 busts.
Caroline Babulle, a spokeswoman for the publisher, Fayard, said: “They have not contested anything in the book, but they are trying to bury it by pretending it doesn’t exist.” Responding to the book’s release in 2004, a spokesman for LVMH said: “This is ancient history. The book covers a period when it was family-run and long before it became part of LVMH. We are diverse, tolerant and all the things a modern company should be.”An LVMH spokesman told the satirical magazine Le Canard Enchainé: “We don’t deny the facts, but regrettably the author has exaggerated the Vichy episode. We haven’t put any pressure on anyone. If the journalists want to censor themselves, then that suits us fine.” That publication was the only French periodical to mention the book, LVMH is the country’s biggest advertiser in the press.
1945 through 2000
See also: Louis Vuitton Cup, America’s Cup, and LVMH
Louis Vuitton store in Nicosia, Cyprus
Louis Vuitton store in Lugano, Switzerland.
Louis Vuitton store in Ontario
During this period, Louis Vuitton began to incorporate leather into most of its products, which ranged from small purses and wallets to larger pieces of luggage. In order to broaden its line, the company revamped its signature Monogram Canvas in 1959 to make it more supple, allowing it to be used for purses, bags, and wallets. It is believed that in the 1920s, counterfeiting returned as a greater issue to continue on into the 21st century. In 1966, the Papillon was launched (a cylindrical bag that is still popular today). By 1977 with annual revenue up to 70 million Francs ($14.27 million US$). A year later, the label opened its first stores in Japan: in Tokyo and Osaka. In 1983, the company joined with America’s Cup to form the Louis Vuitton Cup, a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983 and Seoul, South Korea in 1984. In the following year, 1985, the Epi leather line was introduced.
1987 saw the creation of LVMH. Moët et Chandon and Hennessy, leading manufacturers of champagne and cognac, merged respectively with Louis Vuitton to form the luxury goods conglomerate. Profits for 1988 were reported to have been up by 49% more than in 1987. By 1989, Louis Vuitton came to operate 130 stores worldwide. Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, his brand opened its first Chinese location at the Palace Hotel in Beijing. Further products became introduced such as the Taiga leather line in 1993, and the literature collection of Voyager Avec… in 1994. In 1996, the celebration of the Centennial of the Monogram Canvas was held in seven cities worldwide.
In 1997, Louis Vuitton made Marc Jacobs its Artistic Director. In March of the following year, he designed and introduced the company’s first “prêt-à-porter” line of clothing for men and women. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide.
The last events in the 20th century were the release of the mini monogram line in 1999, the opening of the first store in Africa in Marrakech, Morocco in 2000, and finally the auction at the International Film Festival in Venice, Italy, where the vanity case “amfAR” designed by Sharon Stone was sold with the proceeds going to The Foundation for AIDS Research (also in 2000).
2001 to 2011
The store on Manhattan’s Fifth Avenue.
A Louis Vuitton boutique in the Galleria Vittorio Emanuele II, in Milan, Italy.
5th Avenue, NYC, 2013
A Louis Vuitton store in Central, Hong Kong.
Louis Vuitton VIP room in Vienna for ordering custom designed goods.
By 2001, Stephen Sprouse, in collaboration with Marc Jacobs, designed a limited-edition line of Vuitton bags that featured graffiti written over the monogram pattern. The graffiti read Louis Vuitton and, on certain bags, the name of the bag (such as Keepall and Speedy). Certain pieces, which featured the graffiti without the Monogram Canvas background, were only available on Louis Vuitton’s V.I.P. customer list. Jacobs also created the charm bracelet, the first ever piece of jewelry from LV, within the same year.
In 2002, the Tambour watch collection was introduced. During this year, the LV building in Tokyo’s Ginza district was opened, and the brand collaborated with Bob Wilson for its Christmas windows sceneography. In 2003, Takashi Murakami, in collaboration with Marc Jacobs, masterminded the new Monogram Multicolore canvas range of handbags and accessories. This range included the monograms of the standard Monogram Canvas, but in 33 different colors on either a white or black background. (The classic canvas features gold monograms on a brown background.) Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram Canvas. This pattern appeared on a limited number of pieces. The production of this limited-edition run was discontinued in June 2003. Within 2003, the stores in Moscow, Russia and in New Delhi, India were opened, the Utah and Suhali leather lines were released, and the 20th anniversary of the LV Cup was held.
Louis Vuitton situated on the famous Champs-Elysées.
The store in Yekaterinburg (Russia)
Louis Vuitton on Briggate, Leeds.
In 2004, Louis Vuitton celebrated its 150th anniversary. The brand also inaugurated stores in New York City (on Fifth Avenue), São Paulo, Mexico City, Cancun and Johannesburg. It also opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its Champs-Élysées store in Paris designed by the American Architect Eric Carlson, and released the Speedy watch collection. In 2006, LV held the inauguration of the Espace Louis Vuitton on its 7th floor. In 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel. Also in 2008, Pharrell Williams co-designed a series of jewelry (“Blason”) and glasses for Louis Vuitton.
In 2010, Louis Vuitton opened what it described as their most luxurious store in London.
In early 2011, Louis Vuitton hired Kim Jones as its “Men Ready-to-Wear Studio and Style Director”. He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs.
On 17 September 2011, Louis Vuitton opened its first Island Maison (island mansion) in Singapore, the first ‘maison’ to be opened in South-east Asia.
2012 to present
As of September 2013, the company hired Darren Spaziani to lead its accessory collection.
On 4 November 2013, the company confirmed that Nicolas Ghesquière had been hired to replace Marc Jacobs as artistic director of women’s collections. Ghesquière’s first line for the company was shown in Paris in March 2014.
On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis Vuitton under Frédéric Winckler, who is Vuitton’s communications and events director.
The Louis Vuitton brand and the LV monogram are among the world’s most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world’s 29th most valuable brand, right after Gillette and before Wells Fargo. The brand itself is estimated to be worth over US$19 billion. For six consecutive years, Louis Vuitton was number one of the ten most powerful brands list published by the Millward Brown Optimor’s 2011 BrandZ study with value of $24.3 billion. It was more than double the value of the second ranking brand.
A Louis Vuitton “Sarah Wallet”
Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram Canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.
The company actively seeks to tackle counterfeiting, and employs a team of lawyers and special investigation agencies to pursue offenders through the courts worldwide. The company allocates approximately half of its communications budget to counteract counterfeiting of its goods. LVMH (Vuitton’s parent company) further confirmed this by stating: “Some 60 people at various levels of responsibility working full-time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers.” The company closely controls the distribution of its products. Until the 1980s, Vuitton products were widely sold in department stores (e.g., Neiman Marcus and Saks Fifth Avenue). Today, Vuitton products are primarily available at authentic Louis Vuitton boutiques, with a small number of exceptions. These boutiques are commonly found in upscale shopping districts or inside luxury department stores. The boutiques within department stores operate independently from the department and have their own LV managers and employees. LV has an online store, through its main website, as an authorized channel to market its products.
In 2006, the company attempted to have the LV.com domain name compulsorily transferred to it from its American proprietor; the action failed and the domain was subsequently acquired by LV=, an English friendly society/insurance company.
Louis Vuitton products
Since the 19th century, Louis Vuitton trunks have been made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks: “The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. The wooden frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours.”
Iconic bags of Louis Vuitton include the Speedy bag and Neverfull bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores.
Many of the company’s products utilize the brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company’s products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. In addition, the company distributes its products through the company’s own website, LouisVuitton.com.
The Louis Vuitton company seeks to cultivate a celebrity following and has used famous models, musicians, and actors such as Keith Richards, Madonna, Sean Connery, Hayden Christensen, Angelina Jolie, Gisele Bündchen and most recently David Bowie in its marketing campaigns. On 2 August 2007, the company announced that the former USSR leader Mikhail Gorbachev would appear in an ad campaign along with Steffi Graf and Catherine Deneuve. Many rappers, most notably Kanye West, Juicy J and Wiz Khalifa have mentioned the company in certain songs.
The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in the 1980s. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme “Where will life take you?” and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan.
Louis Vuitton has had many collaborations with prominent artists and designers. Takashi Murakami created special edition collections, such as the Monogramouflage Collection, which debuted in 2008, and a previous collection, released in 2002, which featured some of his artwork. The creations were “painted” over the traditional monogram canvas, which brought a radical new twist to the timeless design. Marc Jacobs also commemorated a previous collaboration, designed by Stephen Sprouse. This collection, originally released in 2001, featured bold print that looked like graffiti, over the traditional canvas. The recreation of the collab used the same idea, but gave it a new twist using bold colors, like hot pink, neon green, and orange, that also glow in the dark. This recreated version of the graffiti collection was finally released in 2009 to much fanfare. Louis Vuitton also collaborated with Kanye West in 2009, designing his own limited run of shoes. Most recently, Jacobs teamed up with Yayoi Kusama to create the “Infitinetly Kusama” Collection, which features bold colors of dots over the vernis leather or the monogram canvas. These pieces come in black with white dots, red with white dots, and yellow with black dots. It was released in July 2012.
Controversy and disputes
Britney Spears video
On 19 November 2007 Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating counterfeiting laws. A part of the music video for the song “Do Somethin'” shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton’s “Cherry Blossom” design bearing the LV logo. Britney Spears herself was not found liable, but a civil court in Paris ordered Sony BMG and MTV Online to stop showing the video. They were also fined €80,000 to each group. An anonymous spokesperson for LVMH stated that the video constituted an “attack” on Louis Vuitton’s brands and its luxury image.
“Simple Living” image (left) and Vuitton’s Audra bag, created by Takashi Murakami (right)
On 13 February 2007, Louis Vuitton sent a Cease and desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton’s intellectual property rights. Plesner had created a satirical illustration, “Simple Living”, depicting a malnourished child holding a designer dog and a designer bag, and used it on T-shirts and posters to raise funds for the charity “Divest for Darfur”. On 25 March, the court ruled in favour of LV that the image was a clear infringement of copyright. Despite the ruling, Plesner continued to use the image, arguing artistic freedom, and posted copies of the Cease and desist order on her website. On 15 April 2008, Louis Vuitton notified Plesner of the lawsuit being brought against her. Louis Vuitton demanded $7,500 (5,000 Euro) for each day Plesner continues to sell the “Simple Living” products, $7,500 for each day the original Cease and desist letter is published on her website and $7,500 a day for using the name “Louis Vuitton” on her website, plus legal and enforcement costs.
An LVMH spokeswoman interviewed by New York Magazine said that Louis Vuitton were forced to take legal action when Plesner did not respond to their original request to remove the contested image, nor to the subsequent Cease and desist order. In October 2008, Louis Vuitton declared that the company had dropped its lawsuit but have since reopened it along with a new €205,000 claim due to a painting by the same artist. In May 2011, the court in The Hague found in favour of Plesner’s right to freedom of expression.
In May 2010, the British Advertising Standards Authority banned two of the company’s advertising spots, depicting craftsmen at work on its products, for being in breach of its ‘Truthfulness clause’. The ASA said that the evidence supplied by Louis Vuitton fell short of what was needed to prove the products were made by hand. The ASA said that the two adverts would lead consumers to interpret that Louis Vuitton bags and wallets were almost entirely hand-crafted, when they were predominantly created by machine.
The ASA stated: ‘We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine. Vuitton denied that their production was automated, arguing that over 100 stages were involved in the making of each bag; they however admitted that sewing machines had been used in production process.’
Checker pattern chair in Hong Kong Barber shop
In February 2013, Louis Vuitton issued a complaint against the owner of a barber shop in Hong Kong for allegedly violating its intellectual property rights in relation to a stool using fabric coating that is similar to the checker pattern in Louis Vuitton’s handbags. According to the Hong Kong-based Apple Daily newspaper, the company was seeking a compensation of HK$25,000 (around US$3,200) and the publication of an apology in the form of newspaper advertisement. The owner had sourced basic furniture and equipment from the PRC for starting his shop. Facing this accusation, the barber shop owner said he had no means to tackle Louis Vuitton and may have to close down his shop which has been operating for 1 year in a remote local district on Hong Kong Island. The controversy had caused tremendous concern on Hong Kong news forums and viral protest on Facebook pages.
S-Lock copyright in Hong Kong
In another legal warning dated back to Sep 2012, Louis Vuitton had filed complaints against two small retail shops in Hong Kong for allegedly violating its intellectual property rights in relation to the “S-Lock” design for Louis Vuitton’s handbags. According to the Hong Kong-based Apple Daily newspaper, the company was seeking a compensation of HK$40,000 (around $US 5,000) and a public apology in the newspaper. The shopkeeper refused to pay, and Louis Vuitton demanded further damages up to HK$150,000 in February 2013. The shop claimed to have sourced 2 such handbags from Japan at around HK$120, which it retailed at HK$220. In the case of the other small-shop selling 2 handbags, they argued with Louis Vuitton that the designs were different, and got LV’s demand reduced to HK$5,000 (around US$640). The owner refused to pay and said they were ready to face LV in court.
Louis Vuitton News 2016
We exist on the digital frontier, at the dawn of a virtual age in which all experience will be filtered through screens. Nicolas Ghesquière, long one of fashion’s most intrepid designers, isn’t looking back. Since he arrived at Louis Vuitton in early 2016, the idea of travel has propelled him; Vuitton has been in the business of making luggage since 1854, after all. But this season he took a different kind of journey. “We are all living with this new dimension,” he said afterward. “We are all managing how to integrate these new notions of digital, virtual, and cyber with our real life.”
A conversation between technology and nature animated the new collection, his most audacious yet for the house, and one that had his fans chiming, “The old Nicolas is back.” The old Nicolas was a sci-fi obsessive and an experimentalist, qualities he subsumed early on during his tenure at LV that came rocketing to the fore here. His reference points were many: Wong Kar Wai’s 2046 and the anime series Evangelion came up backstage. The show itself started with an introduction to the video game Minecraft, which will be familiar to anyone with young children. Later, a sound clip from Tron: Legacy, the original of which was a favorite movie from Ghesquière’s own childhood, played. “I tried to picture clusters of information as they moved through the computer,” Jeff Bridges intoned. “What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a world I thought I’d never see, and then one day . . . I got in.”
Ghesquière’s cyberpunks wore moto jackets and metal-embroidered skirts, laser-cut leathers and beaded knits that coded like armor, and spaceship-print pants. Leather gauntlets keyed a tough, aggressive attitude, but the designer’s vision was not a dystopic one. On the contrary. He was quick to point out that his materials looked high-tech but were actually not synthetics at all. What with the nailhead-embroidered peasant dresses, the crafty sweaters, and the festival-girl crop tops and shorts, Vuitton Spring looked a lot like a digital bohemia.
Tag: Louis Vuitton