David Bowie, Arizona Muse And New Vivienne Bag In New Louis Vuitton L’invitation au Voyage Campaign

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David Bowie Stars Louis Vuitton Campaign Pcitures

David Bowie Stars Louis Vuitton Campaign Pcitures

Every year, Louis Vuitton Brand will created some of new collection to us and there are always have super star to campaign it in a beautiful, high-end and awesome view. And in theupcoming New L’invitaton au Voyage campaign for Louis Vuitton, A style icon in Bowie’s own right, legendary music artist David Bowie is the perfect fit for the luxury fashion house Louis Vuitton. And in the campaign of the new Louis Vuitton collection, Bowie was photographed by David sims will appear in print campaigns which he wears the label’s Tambour.

Louis Vuitton Campaign David Bowie

Louis Vuitton Campaign David Bowie

David Bowie is the new face of Louis Vuitton campaign “L’Invitation au Voyage”. The singer appears also on a video tv spot that will be released on November 7, where David sings a version of “I’d Rather Be High”. To watch the full feature film the LV bags Black Friday 2013will release a new Louis Vuitton Pass Application which will enable users to access new and behind the scenes content of future campaigns. Shop those new Cheap LV handbags, enjoy the latest fashion design.

New Louis Vuitton Campaign featuring David Bowie, Arizona Muse and New Vivienne Bag

New Louis Vuitton Campaign featuring David Bowie, Arizona Muse and New Vivienne Bag

And in the campaign of those new LV Cyber Monday 2013 Online, we can see Arizona Musecarry the iconic Louis Vuitton Vivienne Bag on hand as she takes flight on top of a hot air ballon. And the campaign is photographed by David Sims in a high-end look. This was almost a year ago when the first set of videos and images in the campaign were revealed, and Louis Vuitton will release a short film that goes along with this campaign next week. For now, here’s a look at all the beautiful images about this pair new LV L’Invitation au Voyage new campaign.

Arizona Muse carrying the iconic Louis Vuitton Vivienne bag

Arizona Muse carrying the iconic Louis Vuitton Vivienne bag

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LV Princess Heidi Montag with Spencer Pratt

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The Hills stars Heidi Montag and Spencer Pratt were spotted on their way out of southern California via LAX International Airport. And as usual, they were more than happy to humor the swarming paparazzi with a few poses.

heidi spencer lax 6238 4 LV Princess Heidi Montag with Spencer Pratt


Guess what.. Heidi’s wearing LV, head to foot (well, not literally). She’s got the Ursula Strass Sunglasses in Pomme d’Amour, Porte-Trésor International, Spring 08 30 Monogram Vintage Belt, and Garment Cover.

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LVMH’s Slowdown in Handbag Sales Continues

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Louis Vuitton Storefront

According to the Telegraph, third quarter growth for LVMH weakened to just two percent, an outcome which the conglomerate’s recent shift in strategy probably predicted. Although that’s still growth, it’s certainly a marked shift from what the world’s largest luxury company is used to and the kind of growth its counted on in the past. In LVMH’s heyday, quarterly grown was often as high as ten percent, and it had fallen to five to six percent earlier this year.

Although LVMH, which owns Louis Vuitton in addition to noted handbag purveyors like Celine,Dior and Givenchy, doesn’t break results down by brand, it does indicate which product categories have been weakest, and apparently this decline in growth is a result of decreased sales in the formerly cash-flush categories of fashion and leather goods, perfume and cosmetics and watches and jewelry. Those are the “Big Three” categories that luxury companies can usually rely on to bring in the steadiest cash flow.

Louis Vuitton has long been LVMH’s biggest cash cow, and perception problems with its monogram bags have begun to haunt the brand. Namely, customers at the highest end of the market, those who shop the most frequently and spend the most money, perceive Vuitton to be a brand that caters to a less sophisticated segment of the market, to put it delicately. When you pair that with a market that no longer makes Celine Luggage Totes and Trapeze Bags disappear off the shelves instantly (and with no super-buzzy replacement in sight from Celine), LVMH’s shift in strategy seems well-timed.

As we told you when the story first broke, LVMH’s strategy is to go after those big-fish customers that are now somewhat leery of its marquee brand. That means raising prices overall to discourage low-end customers and renewing the company’s focus on leather instead of monogram canvas. The first indicators of that strategy have already reached the public, including producing the entry-level Neverfull bag in pricey leather and introducing several all-leather bags with more limited use of the company’s logo.

Considering all of that, Marc Jacobs’ recent exodus from the brand comes at what may, in fact, be an opportune time. Even though Jacobs was generally an enormous boon to Louis Vuitton’s handbag business, it appears that his particular brand of magic was beginning to wear off. Fashion is almost always willing to reconsider a historic name with a new creative talent at the helm (hello, Celine), so if LVMH ever gets Nicolas Ghesquiere to sign on the dotted line, we might be in for some fun.

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What’s Next for Both Marc Jacobs and Louis Vuitton?

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Marc Jacobs Louis Vuitton

Wednesday’s news that Marc Jacobs would make his Louis Vuitton Spring 2014 show his last as the creative leader of the brand was a lot of things, but it wasn’t exactly surprising. Rumors had been swirling for months that talks to extend Jacobs’ 16-year tenure at the brand weren’t going anywhere, and in the days before the show, news outlets like Women’s Wear Daily reported that the decision had been made that Jacobs would leave to focus on expanding his own brand, in which LVMH is a major investor. It’s a major move that has a lot of implications across the fashion industry, starting with the rumors about who will take over at Louis Vuitton and what it means for the brand’s bags.

As much as Jacobs’ tenure at Vuitton is associated with prolific handbag sales and the emergence of Vuitton’s enormous profile among fashion lovers, the move (which Jacobs’ claims was made the morning of the Spring 2014 show – I’m not sure that I believe him) comes at a fortuitous time for brand. LVMH has made no bones about its desire to steer Louis Vuitton in the direction of more traditional luxury, and Jacobs’ aesthetic has always been more driven by splashy visuals and pop culture references than by what looks or feels obviously expensive. That served LV well for the better part of two decades, but as the tastes of high-end consumers shift to something more streamlined and, at times, discreet, it only makes sense that a change in creative talent would hasten Vuitton’s aesthetic shift. Not to mention that attaching a new name to a brand can powerfully alter consumer expectations and perceptions, beyond those based purely on aesthetics. If Vuitton wants to ask consumers to think of it differently, offering a completely new perspective increases the odds that consumers will be willing to listen.

Former Balenciaga creative director (and creator of the enormously successful Motorcycle Bags)Nicolas Ghesquiere is the most oft-heard name to replace Jacobs, and he’s rumored to have been in talks with LVMH for some time now. Those talks have yet to prove conclusive, but he would likely be the best choice for such a huge role. Not only is Ghesquiere widely considered a genius within the industry, but he’s the kind of big name that would excite fashion people and general consumers alike. Not only that, but he has proven skill at creating incredibly popular handbags, a category which is still Vuitton’s bread and butter and likely will be for the foreseeable future, if not forever.

That leaves Marc Jacobs, of course. He and LVMH head Bernard Arnault have gone out of their way to assure the public that the parting of Jacobs and Vuitton is an amicable one. (Jacobs thanked him by name in his final show’s notes, and they did an interview together afterward.) The most oft-heard explanation (and the one reiterated by Jacobs himself) for the split is that hewants to focus on his own brands, which have grown slightly dusty by certain measures in recent years. The company recently expanded into cosmetics, though, and with the kind of brand recognition that they have, there’s certainly room and opportunity to grow with all of Jacobs’ creative energy focused on their revival. The hope seems to be for an IPO in the next few years, perhaps inspired by Michael Kors’ recent public offering.

With all that in mind, the split between Jacobs and Vuitton may prove to be a well-timed one for both sides of the business. It still seems strange to consider a post-Marc Jacobs Louis Vuitton, but undoubtedly, the show will go on for all involved.

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Behind the Scenes in the Making of a Louis Vuitton Speedy with CR Fashion Book

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The Making of a Louis Vuitton Speedy Bag by CR Fashion Book (2)

At the time of this writing, we don’t know if Marc Jacobs’ show today for Louis Vuitton will be the last in his 16-year tenure as the creative leader of the incredibly powerful French brand. What we do know, however, is what Jacobs has done for Vuitton so far, which is nothing short of turning the brand into a household name with one of the most iconic logos in fashion history. He’s interpreted and re-interpreted Vuitton’s signature details and bags time and again for a modern audience, and recently, CR Fashion Book went behind the scenes to witness the making of the latest Louis Vuitton Speedy Bag.

CR’s “Anatomy of a Bag” series, which has featured the likes of Hermes and Dior in the past, and now it’s on to another French fashion giant. The Speedy in question is a dazzling blue mini version in embossed python, which retails for $6,500 at Louis Vuitton stores. According to writer Christopher Bartley, this Speedy takes over 400 steps to manufacture and comprises 21 individual pieces of python, leather and hardware. Below, check out our favorite behind-the-scenes shots from the CR shoot, or head on over to the mag’s website and read the full story. Also, you can shop Louis Vuitton via the brand’s official site.

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New Years` Resolutions That You Can Keep (and Involve Great Handbags!)

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I`ve got a love/hate relationship with the New Year`s Resolution. On the one hand, I hate all the silly, vague resolutions that get tossed around each and every year but are totally impractical. You know the kind – the ‘go to the gym more, ‘ read War and Peace, ’Lose 20 pounds’ variety… But, on the other hand, I do like the idea of starting the year off on a positive note with clear goals. So, this year I decided that I would actually make resolutions and actually keep them but in order to do so, I`ve got to have clear, achievable goals. No more impractical statements as resolutions, this year I`m taking care of business and I just might include treating myself to a new Louis Vuitton Empreinte in one of these!

1. Clean Out My Closets. This is a big one, but I`m proud to say that I`ve already started. If you`re like me, you`ve probably got jeans from 2003 kicking in the back of your closet – get rid of them! There`s no point hanging on to things that you`ll never wear – this just creates clutter. Clear up your life and your look (and free up space for current trends) and take those old clothes down to the Goodwill.

2. Make a Budget. I spend too much on clothes, there`s not doubt about it. But, a bigger problem than plain spending too much is not knowing how much you spend. I`ve started the year by making a budget so I know exactly how much I can afford to spend on handbags each month. Now I can buy a replica LV Empreinte Artsy (pictured above) guilt free because I`ve budgeted for it!

3. Wear Colours. We`ve all seen how vibrant the Spring 2011 collections are and I, for one, am determined to wear these bold, bright colors fearlessly. I will not hide behind dark shades! This year, I will be vivid, vivacious, vibrant!

4. De-stress Your Life. At first glance, this looks like one of those impractical resolutions I mentioned, so let`s make it specific. This year I`m using my organizer to schedule Eva time. Each day I`m giving myself just a bit of time to kick back and read a book, go to the spa, go for a swim, or get a message. Just a few minutes a day to relax can do wonders for your piece of mind. And, if you`re relaxed and happy you`re more likely to meet the daily demands placed on you.

5. Treat Yourself. I`m making sure to treat myself this year. I`m making a note: when things get really stressful, when I accomplish something great, or when I meet a goal, I`m going to do something nice for myself. I have a sneaking suspicion that I`ll be treating myself to handbags!

What New Years Resolutions do you have and how are you going to make them happen?

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