Louis Vuitton knows what side its bread is buttered on. The brand may make gorgeous full lines of ready-to-wear, outwear and shoes, but when it comes down to it, the make-or-break element of Vuitton's business is handbags and accessories, and nothing makes that clearer than the brand's seasonal ad campaigns. They're always chock full of yet-to-be-released bags, some of which also didn't appear on the runway, which means they're of particular interest to us.
Vuitton released its Spring 2017 campaign recently, which has lots of clear, up-close photos of the season's new accessories, including the buzzed-about Etui iPhone Case. The ads also feature longtime brand ambassadors Michelle Williams and Jennifer Connelly, as well as a handful of LV's favorite models.
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Today’s Louis Vuitton show took place in the future home of the brand’s Place Vendôme flagship. Scheduled to open in 2017, the new store will combine two buildings, spanning the famous square and the Rue Saint-Honoré. Sitting on the boutique-to-be’s second floor this morning with those monumental views out the windows, there was no escaping the metaphor: As global as its reach is, Louis Vuitton is Paris.
So it was fitting that creative director Nicolas Ghesquière brought his collection home metaphorically, as well. His Cruise offering, presented in Rio de Janeiro last May, was a tribute to that city’s sportif seaside culture—colorful, loaded with print, and beachily body-baring. The orientation of his bold new Louis Vuitton collection is different. While it retained some of the tropes of the previous season—the daring cut-outs in particular—the results were more glam. Call it hot bourgeois. “I realize that I didn’t explore that much yet the sophistication and the more dressed-up part of Louis Vuitton,” he said afterward.
The sophistication he was speaking of comes down to the type of clothing he zeroed in on: tailoring, first and foremost. Ghesquière’s are not suits for office drones; with slices removed from the shoulders and capeleted open backs, they negotiated the territory between practicality and experimentation. As he settles in at Louis Vuitton (today’s venue seemed conceived at least in part to quash the ongoing rumors that he’s on his way out the door), Ghesquière is leaning more toward experimentation, if not the outright high-concept fashion of his earlier days. See the asymmetric draped jersey numbers with the hip and midriff cut-outs, some with 1980s-ish sprinkles of crystals and glitter; see also the series of long, sheer-yet-discreet dresses at the end.
Among all the soigné stuff, there were sweatshirts, a logo tee or two, and skinny lace pants with matching pelmet skirts; they’ll be the kinds of things cosmopolitan fashion types will be seen in next season at the shows. The press notes mentioned a fact little known even among Parisians that, before the Place Vendôme was known by its current name, it was called Place des Conquêtes. As conquests go, this show had an indisputable one in the form of its Petite Malle phone cases. As the models walked by with them gripped in their hands, all the wannabe It bags we’ve seen over the last month of shows suddenly felt a little passé. Look around, a woman can make do without a purse, but not without her cellphone.
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Tech accessories present a huge opportunity for luxury brands, but even though we're a zillion generations into the iPhone's existence by now, none of the top-tier players have every gotten phone cases and accouterment exactly right. Brands tend to approach the pieces too rigidly, which means that most of the fun, quirky cases that consumers love are made by upstarts instead of luxury leather houses. With one of the pieces heavily featured on Louis Vuitton's Spring 2017 runway, though, that might be about to change.
There were a lot of exciting new bags in the show, including some very pretty full-leather pieces that should appease the logo-averse among us, but the thing I want to touch the most in person is the new iPhone case, modeled after the popular Petite Malle clutch. It looks as luxurious and detailed as any phone case I've ever seen, right down to the clochette that acts has an earbud-wrangler. The piece found its way into several models' hands, so I'm betting it (and hopefully a full line of equally luxe tech pieces) will be a big push for Vuitton come spring.
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Tag: Louis Vuitton bags 2017
IMAGE: LOUIS VUITTON
Here’s something else you should most definitely look into as well if you’re on the lookout for a new clutch, and since these are also seasonal, best do it soon before they run out. Yes, quite literally too, since they are from Louis Vuitton’s ‘Race’ collection that’s from Cruise 2017. Well-sized (they are 26 cm across) with a wider base that allows for more of your personals, the price is pretty good too, coming in at just SGD770 a pop.
Made of printed canvas and lined with Microfiber, you’ll also find a patch pocket on the inside, which is good for cash or cards for days when you need to just grab and go.
Tag: Louis Vuitton Pochette Toilette Cruise 2017
Louis Vuitton is currently offering exclusive pieces from their Cruise 2017 Collection. Available in the brand’swebsite are the City Steamer and Twist Bags with Football print, which is Brazil’s national sport, paying tribute to Brazilian artist Aldemir Martins. Multicolor Twist and Petite Malle bags in Epi leather are also available. These limited edition pieces were first seen during the runway show, which was presented in Rio de Janeiro, Brazil.
Style & Price
Louis Vuitton Multicolor Epi Petite Malle Bag
Louis Vuitton Multicolor Epi Twist MM Bag
Louis Vuitton Football Print City Twist PM Bag
Louis Vuitton Football Print Twist MM Bag
Louis Vuitton Football Print City Steamer PM Bag
Tag: Louis Vuitton Cruise 2017
After Chanel’s historic cruise show in Cuba, Louis Vuitton chose the vibrant and colorful nation of Brazil to host their own Cruise 2017 show. Rio de Janeiro’s Niteroi Contemporary Art Museum was the venue where the who’s who of the fashion world descended including LV’s A-List faces Alicia Vikander and Jaden Smith as well as a slew of celebs including Catherine Deneuve, Zendaya, Alessandra Ambrosio and Isabeli Fontana.
The museum stands on the edge of a cliff and offers a stunning backdrop of blue waters with rugged mountains in the distance.
The building’s winding red ramp doubled as the catwalk where models flaunted sporty and colorful designs.
From the fabrics chosen to the silhouettes, there was a definite athleisure vibe to the collection.
Color was another keyword, with contrasting hues placed side by side for maximum impact.
The splashy prints were inspired by Brazil’s favorite sport: soccer.
Ruffles and frills also made a comeback with this collection, placed at the hip and bust of otherwise simple shift style dresses.
One accessories front, there were few heeled shoes to be seen, they had been replaced by chunky laced up flip flops in stark white and black.
READ: Louis Vuitton’s travel inspired Objet Nomades collection comes to their Miami Design District store
Louis Vuitton’s favorite bag the trunk, was reimagined as a boom box, paired with pointy toed shoes.
We also loved this glossy black nod to good old backpacks.
Zendaya, Jayden Smith and Catheine Deneuve were among the guests.
Speaking about the location and collection, Nicolas Ghesquière stated,“I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment.”
Looks like this year’s cruise collections will take us on a tour of the world, and we can’t wait to see the next destination!
Tag: Louis Vuitton Cruise Their 2017 debuted
Louis Vuitton News
Louis Vuitton recently presented their Cruise 2017 Collection at the Niterói Museum of Contemporary Arts in Rio de Janeiro in Brazil. The sporty collection pays homage to the city’s culture which presents vibrant colors, football and Grand Prix prints with a touch of Parisian flair. The star of the show is the Boombox Bag which is made of the Petite Malle bags which can even play music through Bluetooth. The iconic Speedy Bag features racing prints with Vuitton logo emblazoned on it and comes with a combination of the House classic materials such as the Damier, Epi and Monogram Canvas. The City Steamer gets an edgy update with a variety of pockets and rivets. Louis Vuitton introduces the Football print seen on the Steamer and Twist bags.
Tag: Louis Vuitton Cruise 2017