Louis Vuitton is no stranger to the world of horology and the luxury brand has been crafting eye-catching timepieces since quite a while now. Most recently, the company jumped aboard the bandwagon of brands with the Poinçon de Genève, or Geneva Seal. The Seal is reserved only for watch movements made in Canton of Geneva sporting extraordinary craftsmanship and design. Sporting the Poinçon de Genève is the new timepiece by Louis Vuitton that also boasts of a Flying Tourbillon. With a 43 mm case, the watch offers a clear view of the vertically mounted gear-train. The watch’s design also incorporates the triple V badges, accentuating the Louis Vuitton slogan, “Volez, Voguez, Voyagez,” which translates to “Fly, Sail, Travel”.
The case is made of platinum and the watch is designed to sit flat and comfortably on the wearer’s wrist. Quoting Hamdi Chatti, Vice President of Watches & Jewellery at Louis Vuitton, “Why did we get the Geneva Seal? Well, clients of Louis Vuitton have never challenged us on the quality, and when we bring the Geneva Seal to our clients, people who enjoy the best that life can offer, there is no need to explain further. The value of the Geneva Seal is understood immediately.”
It's an interesting time to be in the ultra-luxury business because no one really knows where the top of the market is. In a climate when a pre-owned Birkin can break records by selling at auction for well into the six figures, there's a seemingly insatiable thirst for novelty and rarity among the world's super rich.
There are relatively few brands in a position to sate that thirst, but those who can have been publicly offering ever more exotics over the past few seasons. The most notable exotic push in recent memory, though, is the one Louis Vuitton is making right now, and many of the bags have recently become available for perusal, including price information, on the brand's website. That is a shift in course in and of itself; for years, the brand kept its most expensive bags off general consumer radar.
Doing more top-tier leather goods has been a stated goal of LV's for some time now, and the bags below seem to represent the logical extreme of that strategy. They range in prices from a little over $7,000 to $50,000, with several priced above $40,000. If you had that much to spend on a bag, would these make your list?
We’ve thoroughly discussedLouis Vuitton’s plans to target more up-market customers and discourage entry-level luxury shoppers from flocking to the brand like they have in the past, and now that more and more of the brand’s Fall 2013 handbag collection is becoming available via its website, the ways that those plans will shape the brand’s leather goods going forward are coming into stark relief. Not only does Vuitton’s repositioning mean more all-leather bags, but it means the iconic monogram canvas will be used in more high-end ways. Among the first of those attempts are the Louis Vuitton Monogram Exotique Bags.
Logos have really strong associations with consumers in general, and that’s particularly true for fashion consumers, who expect logos to telegraph very particular things about their very expensive purchases. When a logo becomes a bit dusty or a brand loses some of its luster, a business built on prominent logos can quickly turn into a liability. No company in fashion is as reliant on the popularity of prominent logos as Vuitton, so it’s not surprising that instead of limiting its production of logo-covered goods, LV would instead try to elevate the image of those through more luxurious finishings like python and ostrich instead of the expected vachetta leather. The theory to these bags seems to be that if you surround the the monogram with the most high-end of materials, the association can elevate the entire product.
Whether or not that theory will produce results depends entirely on execution, and for this first round of bags, the designs feel a little bit overcooked. In most instances, there are too many competing colors, textures and materials for the design to achieve the high-end subtlety that isen vogue right now, although the bags on which the contrasting materials are rendered in burgundy fare the best. As you probably guessed, the fancy trim significantly affects the prices of the bags – they start at $5,750 via top out at nearly $8,000. Check them out below.