Louis Vuitton Introduces New Packaging

Louis Vuitton News

Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade.

Officially called safran impérial (imperial saffron), the ochre hue will be featured on the brand's shopping bags and boxes for all purchases. Cobalt-blue ribbons and bag handles will complement the bright color. 

The new packaging started arriving in stores over the weekend, along with a new rolling suitcase designed by Marc Newson. According to Michael Burke, the chairman and chief executive officer of Louis Vuitton, the packaging will eventually roll out to the brand's 450 stores worldwide.

"We don't want the packaging to be fashionable. It's supposed to have quite a long life cycle," Burke told WWD. "In most cases, brand colors play off of black and white. We wanted to be different."

The label has a close relationship with the color scheme. The yellow hue was featured on a vintage Vuitton trunk, the Citroën, which was commissioned by the French carmaker for an expedition in 1924. The color is also similar to the shade of the brand's handles, trim, and labels since 1860. Since Vuitton's inception in 1854, blue details have been used for personalization in the form of initials and ribbons.

Most recently, Nicolas Ghesquière, the brand's artistic director, featured the shade on many of its popular handbags, including the Petite Malle and the Twist MM. Saffron also showed up on the fall and spring 2016 catwalks at various labels, including Gucci, Prabal Gurung, and Prada.

The new packaging is made to last longer than the old packaging—it's thicker and more resilient—and is more collapsible than ever before.

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The new packaging will hit LV stores this weekend so don’t be surprised when your purchases are given the saffron treatment. “We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle,” Michael Burke, chairman and C.E.O. at LV told WWD. “In most cases, brand colors play off of black and white. We wanted to be different.”
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The color, or variations of it, have been seen on LV products before, it’s also been used in their “Volez Voguez Voyagez” exhibition in Paris. Along with boasting a new color, the new packaging will also be more durable thanks to increased thickness and more resilience.


1. Study: China’s Luxury Travelers Value Experience Over Shopping. When wealthy Chinese travelers head abroad, they’re prioritizing experiential luxury such as dining and seeking out unique cultural activities, but shopping still fits in big to their travel plans. - JING 

2. After years of its trademark brown packaging, Louis Vuitton turns to saffron: Since 2003, Louis Vuitton has been known for its chocolate-brown packaging, but now the 162-year-old brand is taking on a brighter shade. - Allure 

3. Highly secretive C&A Brenninkmeijer is a global powerhouse in fashion retailing. - Forbes

4. How designers are responding to fashion's overproduction problem. - i-D

5. Hearst tightens budgets as publishers reel from fall advertising pullback: The magazine industry continues to reel as traditional advertisers cut their print budgets and consumers spend less on subscriptions and at the newsstand. -WWD

6. Anne Elizabeth Moore on the global garment and sex trades: What links the world of fashion, the international sex and garment trades, and human trafficking? - Truth-Out

7. Selena Gomez rakes in $550,000 per social media post: Gomez currently stands in the No. 1 slot and, per D'Marie, is worth $550,000 per social media post when the messaging appears across Facebook, Twitter and Instagram. -AdWeek

8. Does Taylor Swift have a good legal argument for suing Kim Kardashian? -Jezebel

Tag: Louis Vuitton New Introduces Packaging

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LOUIS VUITTON SPRING SUMMER 2016 RUNWAY BAG COLLECTION FEATURING THE NEW ALMA BAG

Fashion Trends

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The Louis Vuitton Spring Summer 2016 Runway is sizzling hot! We’ll be rounding up some fabulous bags under this collection, and we’re pretty sure that you’ll be wanting more. Another two-part special is under way, since there are a lot of pieces to take in. You can check out Part 2 of our feature by clicking on the link below.

READ: Louis Vuitton Spring Summer 2016 Runway Bag Collection Featuring The New Petite Malle Bag

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These Alma bags are beautiful pieces that you can wear to spice up your outfit. They’ve been repackaged with new, exciting designs to choose from, and we don’t know how it could get any cooler than that! We know for a fact that this design has existed since the 1930s, and that it is one of the house’s iconic pieces (next to the Speedy and Noe Bag).

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Whether in Malletage or in funky, graphic prints, we know you’ll never have enough of the Twist Bags. We love how the brand has incorporated another signature lock into new designs. What’s your favorite among these babies?

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Oh, maybe Santa came in a little bit early, no? These cloth bags are something you’d have to contend with. Mixed emotions, definitely.

Which of these pieces are your favorite? Tell us what you think!

Tag: Louis Vuitton Bag Alma Spring New Summer Runway the featuring 2016

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Louis Vuitton Introducing New Backpack Collection

Travel

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The trend of backpacks continue to climb, in fact, it’s so popular that Louis Vuitton decided to launch an entire new line. Obviously, they couldn’t ignore the fact that, backpacks have become hotter than the volcano.

Perhaps Chanel started this hype, with their graffiti backpacks that changed the way we dress. I mean, what’s cooler in the summer than carrying a graffiti-painted, self-made charms (the ones you put together when you get bored in the classroom) bag on your back and combined with street style fashion? I was skeptical at first until I spotted a few bloggers styling it, and they looked darn good.

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Naturally, three of the four new Louis Vuitton backpacks need to be printed with the iconic monogram canvas. The design is strenghtend with two buckles non the front. It features two side pockets and a handle on the top. Are you read to climb the mountain?

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Another one that Louis Vuitton is going to be released, is much more streamlined. Monogram Canvas is prohibited and it features a simple bucket closure on the front. It doesn’t even have side pockets. If you belief as much as I do, that simplicity is ultimate sophistication, then here you go.

Btw, the last Louis Vuitton backpack is also perfect for work. It’s easy and effortless.

Tag: Louis Vuitton Backpack New Introducing

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2014 Pre-Fall Chloe New Baylee Bag Sale

Louis Vuitton News

Just Released at the beginning of January 2014, The Chloe Pre-Fall 2014 Collection handbags is the latest design which is very beautiful and very well suited to carry in Spring time. In the latest Chloe Collection including bags and accessory lookbook in few new styles.

And the most worth to point out is the shopping tote version named Chloe Baylee bag which sports a two-tone base with short top handles. The Chole Baylee shopping tote has the same small chain that adornthe two center zips on the classic Baylee bag. Here, we take some of latest new Chole bags 2014 below, check out those new images about Chloe Pre-Fall 2014 Bag and you also can find many of models Cheap LV Bags 2014 sale at purselvforum.com at a nice price. 

Chole Baylee Side by side Mini and Large Bag Pre-Fall 2014

Chole Baylee Side by side Mini and Large Bag Pre-Fall 2014

Chloe Messenger Flap With Suede And Leather Pre Fall 2014

Chloe Messenger Flap With Suede And Leather Pre Fall 2014

2014 Chloe Black Pebbled Top Handle and Top Hand Bag

2014 Chloe Black Pebbled Top Handle and Top Hand Bag

2014 Pre-Fall Chloe Suede Shoulder Flap and Messenger Bag

2014 Pre-Fall Chloe Suede Shoulder Flap and Messenger Bag

Chloe Shopping Tote With Side Zip and Envelope Bag Pre-Fall 2014

Chloe Shopping Tote With Side Zip and Envelope Bag Pre-Fall 2014

Tag: Bag Pre-Fall New 2014 Chloe Baylee

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2014 Louis Vuitton Men’s New Damier Cobalt Collection Preview

Mens Bags

Louis Vuitton always leading fashion trend in the world, now, at the Spring time of 2014, LV’s fashion house has already on to Fall/Winter for menswear and handbags. In Louis Vuitton Mens handbags, the refashioned Damier is highlight and now LV has been created a collection for men in a fashion view.

Since 1889, the pattern has been nothing short of an icon, one that has been introduced in a wide range of canvases. In the 2014 Louis Vuitton Men’s New Damier Cobalt Collection, it was in latest colorful design and luxury material well made in durable and fashion features. In the 2014 LV mens Damier series, we will find from card holder to travel handbags, there is plenty of the charismatic canvas for every man to choose from. Visit purselvforum.com for more cheap real LV handbags sale for free shipping! 

Take a view of those new LV mens Damier Cobalt goods and buy authentic Louis Vuitton online for cheap!

Small Leather Goods

LV Damier Cobalt Card Holder

LV Damier Cobalt Card Holder

 LV Damier Cobalt Pocket Organizer

LV Damier Cobalt Pocket Organizer

LV Damier Cobalt Multiple Wallet

LV Damier Cobalt Multiple Wallet

 LV Damier Cobalt Marco Wallet

LV Damier Cobalt Marco Wallet

 LV Damier Cobalt Brazza Wallet

LV Damier Cobalt Brazza Wallet

Bags

LV Damier Cobalt Greenwich Messenger

LV Damier Cobalt Greenwich Messenger

LV Damier Cobalt Greenwich Tote

LV Damier Cobalt Greenwich Tote

LV Damier Cobalt Porte-Documents Business

LV Damier Cobalt Porte-Documents Business

Travel Handbags

LV Damier Cobalt Keepall 45 Bandoulière

LV Damier Cobalt Keepall 45 Bandoulière

LV Damier Cobalt Keepall 55 Bandoulière

LV Damier Cobalt Keepall 55 Bandoulière

Damier Cobalt Keepall-à-Dos 45

Damier Cobalt Keepall-à-Dos 45

LV Damier Cobalt Néo Greenwich PM

LV Damier Cobalt Néo Greenwich PM

LV Damier Cobalt Zéphyr 55

LV Damier Cobalt Zéphyr 55

Tag: Louis Vuitton Damier New Men’s Cobalt

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Shop New Louis Vuitton Monogram Bags With Exotic Trim

Handbags

Louis Vuitton Monogram Exotique Bags MM

Louis Vuitton Monogram Exotique Bags MM

Louis Vuitton Monogram Bag is one of most classic design among in Louis Vuitton line, created for a long time, the Monogram Lv bags always popular and hot among LV fans. And Louis Vuitton is plans to target more up-market customers and discourage entry-level luxury shoppers from flocking to the brand like have in the past, Louis Vuitton has been create new Monogram Lv bags with exotic trim bag to meet their requirement.

In Louis Vuitton 2013 Handbags Collection, there are more and more new lv bags sale means more all-leather begs, but it means the iconic monogram canvas will be used in more high-end ways. And the Louis Vuitton Monogram Exotique Bags is one of their collection. In most instances, there are too many competing colors, textures and materials for the design to achieve the high-end subtlety that is en vogue right now, although the bags on which the contrasting materials are rendered in burgundy fare the best.

Where to shop cheapest Louis Vuitton handbag on Black Friday? The Black Friday 2013 LV bag sale our real Lv outlet store in latest fashion design with luxury materials. Here, no matter for those classic Monogram Lv bags, speedy LV bags or latest new Louis Vuitton Alma, LV Capucine for sale, our purselvforum.com always offer you a great Christmas Lv bags gift 2013 in a nice price with free shipping! Buy Now!

Mon Monogram neverfull LV bags

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Tag: Louis Vuitton bags Monogram New

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